If you're in sales you're likely aware of what a fantastic sales aid LinkedIn can be. Lead generation is one of the most difficult elements of the sales cycle, and no one likes to cold call. More importantly, no one likes to be solicited and interrupted during their day by pesky sales people trying to sell them something they don't need. Enter LinkedIn as one of the most effective way to make first contact with a prospect without getting the door slammed in your face.
LinkedIn is far and away the most valuable social media platform for B2B sales, pretty much everyone you'd want to meet with has a profile. If you want to get better sales results beyond the self marketing opportunities present you'll need to work the tool a little and apply some sales skills.