Step 4: Check Your Rankings
While you are going through step 3, make sure you are denoting what page you're ranking on or what rank you are on the SERPS. If you see your company's URL, make a note of what rank you are. If you don't make these notes now, then you'll have no determinant of whether or not your company is growing or falling in search engine rankings.
If you have gone through 50 or 100 search results and still do not see your site, just stop there and make a note of it in your spreadsheet (i.e. 50+ and 100+).
Step 5: Making Decisions
Now that you have done your research and have a better understanding of your keywords, it is time to evaluate which keywords are the best 3-5 keywords per pillar page. By doing this, you'll ensure your SEO strategy is far more focused. Instead of a shotgun approach with keywords, pillar pages allow you to focus more on the specific pages you're attempting to rank for.
If you understand your pillar pages, your keywords, and if they've been properly researched, you'll get a head start on creating an effective SEO strategy.