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The Mobile Impact on Email Attention Spans
It's been said that goldfish have a 9-second attention span -- modern consumers only have an 8-second attention span... The rise of digital marketing has made it increasingly difficult for brands to ... Read More

Nicole Germaine Posted by Nicole Germaine
on 5/24/17 8:24 AM

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5 Metrics You Need to Create an SLA Between Marketing & Sales
While commonly executed within external service provider relationships, Service Level Agreements, or SLAs, can be leveraged internally between departments to establish expectations. This tool is ... Read More

Amanda Daume Posted by Amanda Daume
on 5/22/17 9:14 AM

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4 Sources of Excellent Research Content Marketers Should Bookmark
Just like Kermit the frog says, “It’s not easy being green,” every marketer has said, at least once in their career, “It’s not easy being a content marketer.” I’m not going to go into the reasons why ... Read More

Kelley Wrede Posted by Kelley Wrede
on 5/18/17 7:05 AM

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3 Data-Backed Shifts Smart Marketers Are Making to Their Content Strategy
Have you ever seen the Wizard of Oz? If you’re one of the few who haven’t, I’ll give you a summary: Dorothy, originally from Kansas, gets lost in a strange land after a tornado sweeps her away. She ... Read More

Kelley Wrede Posted by Kelley Wrede
on 5/17/17 7:00 AM

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5 Steps to Help Fight Executive Isolation
The average business executive's agenda is often quite the opposite of open. Between setting the company vision, managing multiple levels of employees, and working with stakeholders outside of the ... Read More

Marc Herschberger Posted by Marc Herschberger
on 5/16/17 7:00 AM

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Clearing the Murky Waters: What is Brand Strategy, Really?
As a mass-consumer society, we are bombarded by thousands of advertisements from companies competing for our attention. If we were to pay consideration to each company that is working their way into ... Read More

Deanna Yudelson Posted by Deanna Yudelson
on 5/12/17 12:05 PM

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Project Management Tips for Success
Project Management is essential for any company’s success. Besides reducing the risk for projects to become chaotic, project management reduces pressure created around the development of the project, ... Read More

Andrea Larson Posted by Andrea Larson
on 5/10/17 4:07 PM

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Getting the Most Out of Your Sequences Ability in HubSpot Sales
Just as automation changed the game of marketing, automation is now changing the landscape of sales. There was a long time when a good salesperson was required to be diligent. They had to be ... Read More

Adrian Doggrell Posted by Adrian Doggrell
on 5/9/17 12:01 PM

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7 Steps to Re-Engage Dormant Email Subscribers
Wake up!! I think all of us marketers have said that to ourselves when thinking about our email subscribers. It's not surprising when statistics show that for the average email list, 60% of all ... Read More

Meghan Dillow Posted by Meghan Dillow
on 5/5/17 10:54 AM