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Why Every Website Should Have Facebook Pixel Installed
Almost every time I leave a site after online shopping, I am greeted by on onslaught of different advertisements across the internet for the same products I was just shopping for. On Instagram I'll ... Read More

Casey LeBrun Posted by Casey LeBrun
on 2/16/17 7:54 AM

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4 Digital Advertising Trends to be Aware of in 2017
We live in an amazing and fast-moving time in the information age. Many things we thought were far in the future are coming faster than we think; virtual reality is expanding its share of the home ... Read More

Casey LeBrun Posted by Casey LeBrun
on 1/26/17 8:35 AM

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Boost Your Marketing Toolset by Getting Your Facebook Ad Certification
I've been using Facebook Ads since I entered a business plan competition during my senior year of college. I had read story after story about the power of Facebook Ads, so I set up an account and ... Read More

Casey LeBrun Posted by Casey LeBrun
on 1/3/17 7:48 AM

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Pruning Your Facebook Ads to Get the Most Bang for Your Buck
While attending Inbound 2016 in Boston a few weeks ago I had the opportunity to listen to Gary Vaynerchuk speak during the opening keynote. Gary has built an empire around not only his wine business, ... Read More

Casey LeBrun Posted by Casey LeBrun
on 11/29/16 8:03 AM

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Often Unused Google AdWords Capabilities to Implement in Your Search Engine Marketing
You and your marketing team have a hair-raising amount of marketing tools at your disposal, but a teeth-clenching shortage of time to properly utilize all of them. With different priorities pulling ... Read More

Casey LeBrun Posted by Casey LeBrun
on 11/10/16 8:46 AM

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Social Media Trends Both Marketing & Sales Departments Need to Recognize Moving Into 2017
Unlike my breakfast choice, the way we use social media changes almost daily. The constant flow of memes, news stories, and opinion articles that circulate, in addition to app updates, affect the way ... Read More

Casey LeBrun Posted by Casey LeBrun
on 10/17/16 8:12 AM

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Trump vs. Clinton: Who Owns the Digital Media Landscape?
Have you ever been part of a marketing campaign where a vast amount of time, money, and resources are dedicated to completely obliterate the credibility of your competition? Probably not, unless you ... Read More

Casey LeBrun Posted by Casey LeBrun
on 9/26/16 7:17 AM

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Why the Purchase of LinkedIn Matters to Digital Marketing Campaigns
  As an earnest young digital marketer walking around with the power of a super computer in my pocket, I am constantly using social media to build my own brand on both a personal and professional ... Read More

Casey LeBrun Posted by Casey LeBrun
on 8/18/16 4:35 PM

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Four Companies That Know How To Blog
  Since the growth of the internet, companies have been experimenting with blogging as a direct line of communication to their customers. Some use stunning visuals and witty storytelling, while ... Read More

Casey LeBrun Posted by Casey LeBrun
on 7/13/16 7:30 AM