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The Importance of Hiring the Right Employees
The importance of hiring the right employees hasn't changed, but the talent pool is evolving quickly. Whether you're looking for great employees or hoping to become one, I have some advice that you ... Read More

Eric Pratt Posted by Eric Pratt
on 3/8/17 8:21 AM

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Cool Stuff I Can Do With Sales Enablement Technology
It's never been a better time to be in sales, unless of course you're still cold calling. The technology stacks available to all of us in sales have taken fantastic steps forward in recent years. ... Read More

Eric Pratt Posted by Eric Pratt
on 2/15/17 10:02 PM

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Midas vs Brakes Plus - Someone Won My Business with Digital Marketing
  This article is the true story of my own personal buyer's journey.  Like everyone, I'm a consumer.  I'm probably what you'd consider a power consumer actually, I buy a lot of stuff. It seems like I ... Read More

Eric Pratt Posted by Eric Pratt
on 1/10/17 8:38 AM

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Growing Business Online Relies on SEO Strategy
     Just because it’s been abused, doesn’t mean it’s bullshit   I recently hired a women name Nicole Germaine away from a small branding agency.  Shortly after starting with us she told a story ... Read More

Eric Pratt Posted by Eric Pratt
on 12/28/16 6:55 AM

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The Importance of Developing a Modern Sales Ecosystem
  A client recently vented his frustration with me, and it’s a concern that I believe most organizations struggle with. We were discussing plans to expand our engagement, and I was excited for the ... Read More

Eric Pratt Posted by Eric Pratt
on 10/31/16 9:06 AM

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Understanding Modern Consumer Behavior and the Need for Digital Marketing
  Technology has changed the world dramatically The world as we know it is completely different than the one most of us grew up in. Anyone who was caught up in the recent hype around Back to The ... Read More

Eric Pratt Posted by Eric Pratt
on 10/27/16 8:16 AM

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Sales Enablement Best Practices - Understanding Funnel Math
I discovered the inbound marketing revolution in 2012.  The concepts, methodology, and tactics made sense to me immediately because they seemed to address all of the things my small company was ... Read More

Eric Pratt Posted by Eric Pratt
on 9/15/16 7:47 AM

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4 Factors of Shifting Consumer Behavior with Digital Marketing Implications
The world as we know is completely different than the one most of us grew up in.  Anyone who caught up in the recent hype around Back to The Future got a great reminder of what things were like 30 ... Read More

Eric Pratt Posted by Eric Pratt
on 9/12/16 6:53 AM

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A Leader's Directive for Digital Marketing Campaign Success
  I’ve learned a lot about leadership in recent years.  I was blessed to be introduced to my mentor and business consultant in 2009 and have focused most of my consulting contract with him around ... Read More

Eric Pratt Posted by Eric Pratt
on 8/12/16 7:35 AM