Revenue River often times will publish posts from guest authors who are either looking to start a career in the inbound marketing field or have valuable expert insight from experience within different areas of the industry. To learn more about a specific guest author, look for a short bio at the bottom of every article written.
Conversion pages need present a compelling offer. To convert traffic into leads it's a good idea to present the form above the fold, like this template. If you're driving paid traffic to a conversion point this is a great option.