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What Does the Digital Media Landscape of 2017 Look Like?
Can you believe that we are already 1 month into the new year? With every start to a new year, one of the things we in the marketing world try to do is guess; guess what apps people will use, guess ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 1/31/17 7:55 AM

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Mobile Development vs. Web Development
First I will start by explaining that I’m not going to talk about Mobile App Development today; instead, I’ll be breaking down some of the nuances of Mobile Web Development and how it differs from ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 12/30/16 7:32 AM

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Here's a New Way to Develop Responsive Typography
In the world of responsive typography web development, there have been many changes to how we use CSS styling to make websites responsive. The main tool used is called a media query and even the way ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 11/21/16 7:33 AM

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Is Your Website Redesign Actually Receiving Comprehensive UX Testing?
UX. I know what you’re probably thinking: another important acronym in the world of technology? WTF?? The world is full of fads, crazes, and various other trends that show up to solve all of our ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 10/26/16 8:43 AM

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How A/B Testing Can Lead to Better
Conversion Rates
One of the reasons I ended up choosing a career with a digital marketing agency was my consumer behavior college class. In it, we had to run some focus groups and also learn various ways to analyze ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 10/20/16 9:03 AM

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Every Digital Marketer's Dream: Going Viral - Here's How!
The Webster’s dictionary definition of “viral” reads: spreading very quickly to many people, especially through the Internet. Companies are constantly posting new campaigns hoping to become the next ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 8/30/16 9:19 AM

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4 Things Every Marketer Should Know About Development
There is a very careful balance between the world of marketing and the world of development. Technically speaking, both are working toward the same end goal, but how do both sides achieve the goal ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 6/29/16 7:52 AM

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How Chipotle Used Inbound Marketing as a PR Tactic
With multiple E. Coli outbreaks and norovirus ending up in some stores, with inevitable court dates on the horizon which are sure to make headlines, Chipotle has spent months scrambling to win back ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 3/21/16 8:05 AM

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How Will the 2015 Updates to Instagram, Pinterest and Facebook Affect You in 2016?
In 2015, there were a series of updates to some of the most popular social media channels being used today. These changes have and will continue to affect many businesses, especially those who ... Read More

Michelle C. Villalobos Posted by Michelle C. Villalobos
on 1/21/16 11:03 AM