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5 Ways to Get More Mileage Out of Your Content Using Email Marketing
It’s no secret that consumers ingest content much differently today than they did 10 years ago. The marketing community has progressed from utilizing disruptive and invasive communication channels, ... Read More

Nicole Germaine Posted by Nicole Germaine
on 3/14/17 7:39 AM

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Common Reasons for High Subscriber Churn Rates & Tips for Reactivating the Unengaged
Do you remember the days when local neighborhood kids would scour the town, reluctantly going door-to-door, outfitted in clothes that closely resembled those of English school boy and harboring a ... Read More

Nicole Germaine Posted by Nicole Germaine
on 2/10/17 9:48 AM

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How to Drive Customer Retention through Email Marketing
More times than not, email marketing is solely thought of as a strategy used to complement an organization’s customer acquisition efforts; not as a retention tool. And although it’s easy to ... Read More

Nicole Germaine Posted by Nicole Germaine
on 1/20/17 8:33 AM

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Turning Marketing Hacks into Strategic Efforts that Increase Email CRO
Just like salesmen love to use ambiguous phrases like ‘touch base’, ‘boots on the ground’ and ‘putting lipstick on a pig’, marketers love to use buzzwords. Throughout the evolution of marketing we’ve ... Read More

Nicole Germaine Posted by Nicole Germaine
on 1/11/17 8:24 AM

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3 Ways to Incorporate Video into Your Email Marketing Strategy
So long as you haven’t been living in solitary confinement for the past 5 years, it’s likely that you’ve witnessed the rise, and absolute domination, of content marketing. But if you blinked one too ... Read More

Nicole Germaine Posted by Nicole Germaine
on 12/7/16 8:24 AM

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Hyper-Personalization: The Future of Email Marketing
When reflecting on the enormous success of companies like Starbucks, Amazon, and Netflix, I often wonder what exactly it is that separates them from the rest. There’s no doubt that an innovative ... Read More

Nicole Germaine Posted by Nicole Germaine
on 11/17/16 6:34 AM

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Creative Ways to Capture the Attention of Leads in Each Step of the Buyer's Journey
Digital transformation is the new reality for companies competing in today’s business landscape, and in order to keep up, marketers have been forced to shift their focus from traditional forms of ... Read More

Nicole Germaine Posted by Nicole Germaine
on 10/25/16 7:30 AM

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2 Things Your Social Media Team Needs to Research before Posting
The impact that social media has had on modern society is undeniable, but it has also played a fundamental role in shaping today’s business climate. Typically used as a digital platform to connect ... Read More

Nicole Germaine Posted by Nicole Germaine
on 9/27/16 6:45 AM

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Why You Should Hire a Marketing Company Instead of an SEO Consultant
As our world continues to become more digitally connected and technology continues to assimilate further into business culture, organizations will have to place a greater emphasis on leveraging the ... Read More

Nicole Germaine Posted by Nicole Germaine
on 8/17/16 7:05 AM