If you own a small business in Colorado, I am guessing that these past few years haven’t been easy. Our nation has been in the midst of a recession, and, as a small business, it is much harder for you to wait it out. Customers don’t always come easily, so that is why you should be capitalizing on every opportunity to maximize your return on investment, or ROI. Read below and I will outline three reasons why you should be consulting a Denver digital marketing company.
- Great marketing campaigns can give your business the makeover it needs
We all get older. We all lose a little bit of shine with age. Most of us have experienced fatigue of even our favorite things if we have been overexposed. That is why it is important to reinvent yourself every now and then, and you should take the same approach with your business.
I am guessing that you have made small changes over the years to keep the appearance of your business looking sharp. Unfortunately, so many people forget to apply this same principal to their websites. It doesn’t matter if you have the most charming little shop in the West. If your website looks dull and outdated, viewers are going to assume your place of business is the same. Any marketing company can help you accomplish this, but there are also many easy tools you can do yourself on your website building application.
- Digital marketing creates a voice for your business
Some companies do a better job at this than others, but every business owner should consider the overall message of their company. The second step is making sure that all of your publications act to reinforce this idea. Remember the original Apple slogan? The words “Think Different” were everywhere: at the end of their commercial, on their boxes, on the bottom of every print ad. They had a consistent message, and they implemented it everywhere. Not only did they physically include the words in their ads, but they also seemed to strive to meet this ideal. They took a very out-of-the-box approach to their design, and in the end, that is what we remember, the message itself.
Now you don’t need to worry about matching Apple in brilliance, but it is something you should consider. It is important to maintain a consistent message, through the design of your product, the look of your business, or even the feel of your website. It all reinforces the message.
Another great way to further your company’s voice is through blogging. Typical ads don’t give you enough space to really elaborate on your message. TV spots are too short, and print ads need to be too simple. Blogging, however, gives you both the space and the freedom to expand. Be sure to use this to your advantage, and make sure you are blogging regularly. If you do, you create the possibility of expanding that voice. People can all over the world will now be able to find your business and truly learn what you guys are about.
- Analytics make it all worthwhile
Marketing has turned a corner in history. No longer is the industry in the wait and see phase when it comes to results. Instead, detailed analytics (statistics on site usage/traffic) provide us the ability to see hard numbers in real time. We can log on and see to the minute statistics on how our decisions are paying off. You will be able to see if traffic is up or down. You can see which pages of your site are the most visited. You will be able to see how most people are finding your site. Are they typing in the URL directly? Are they coming from a Google search result? Are they linking in from an email you sent them?
All of these numbers and more are available even on very basic marketing applications. Google and Facebook already provide these numbers on their own. All you need to do is learn what to look for and where to find them, and you will be able to make changes and tweaks based on what optimizes the numbers.
Digital marketing may seem new to some. It may seem old to others. Either way, as more and more of our lives become automated and available online, I think we can all agree it is only growing in importance. Almost every successful business owes a portion of their success to their online presence. So if you are serious about improving you brand, invest in digital marketing now!