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Conversion pages need present a compelling offer. To convert traffic into leads it's a good idea to present the form above the fold, like this template. If you're driving paid traffic to a conversion point this is a great option.

Premium content like eBooks and whitepapers requires a slightly different layout. This template design puts your message and large visual front and center. Visitors will be presented a fantastic presentation that will compel them to act. This is a great place to add some additional context. Talk about your offer, your organization, or connect with the pains and triggers of your audience.

This is a great place to add some additional resources. Give visitors another option to convert by layering in some valuable content. Present a connected resource just in case they're scared. And balance your copy.Keep the education train going. Give readers more content to explain why you're relevant. Tell them what's in it for them. Give them the overview of what you solve and they’ll be intrigued.

Prove yourself a credible authority on the topic to reassure visitors that you're worth talking to. For a shorter conversion page you can always delete these modules.Shoot for the conversion with a compelling prompt.

his template is unlike any other, just like your business. Surrounded by smart, passionate people and with the best tools and approaches at your disposal, you’ll take giant leaps toward creating a website visitors love to engage with.

How you lay out and explain your pricing has a dramatic effect on your business results. Tiered pricing is especially effective when you're selling software or services that scale with different levels of features.

About the AuthorNathan Miller

Nathan Miller was one of the first hires at Revenue River. He’s worn many hats; writer, social media guru, ecommerce manager and now director of sales and marketing. Nathan develops client relationships and oversees their sales, branding and marketing strategy. Revenue River wouldn’t have a presence on the East Coast if it weren’t for Nathan. As the head of Revenue River’s New York office it’s his responsibility to make sure we’re all up to speed on glitter beards and handle bar mustaches. He also knows a little about eCommerce and can teach the world a thing or two.


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