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What's Your Digital Marketing Grade? How to Diagnose Issues Using Analytics
  When you’re sick, you go to a doctor, right? Or, if you want to scare the shit out of yourself, you can Google your symptoms instead (spoiler: the diagnosis will always be brain cancer). So, ... Read More

Kelley Wrede Posted by Kelley Wrede
on 2/9/17 7:45 AM

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Is Your Digital Marketing Strategy Epic or an Epic Fail?
Admit it, we all love to watch people do stupid stuff like jump off a roof onto a trampoline and then do a double back flip into a pool. Is it going to be epic or an epic fail? We all get a good ... Read More

Meghan Dillow Posted by Meghan Dillow
on 1/23/17 8:22 AM

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How to Drive Customer Retention through Email Marketing
More times than not, email marketing is solely thought of as a strategy used to complement an organization’s customer acquisition efforts; not as a retention tool. And although it’s easy to ... Read More

Nicole Germaine Posted by Nicole Germaine
on 1/20/17 8:33 AM

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Crafting Your Brand Communications Strategy to Create Evangelists
What can take your brand from good to great? Brand evangelism. How can you get there? With your brand communications strategy. Don’t have one in place? Keep reading. Read More

Kelley Wrede Posted by Kelley Wrede
on 1/19/17 7:34 AM

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Is Your Marketing Focusing on the Needs, Objectives & Challenges of All Parties Involved?
Good marketing is meant to focus on the different aspects of a target audience's needs, objectives, and challenges already, isn't it? So if that's already well known, why the hell am I writing about ... Read More

Marc Herschberger Posted by Marc Herschberger
on 1/18/17 6:44 AM

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Using Instagram and YouTube Effectively for Ecommerce
Ecommerce marketing has grown a lot since the early days, and now every online shopper is used to seeing the same tactics to sell them things. Every mom-and-pop store online has built out a site with ... Read More

Nathan Miller Posted by Nathan Miller
on 1/16/17 6:04 AM

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An Overview of the HubSpot - NetSuite CRM Integration
Software integrations are everywhere and for good reason - when implemented properly, synchronizing data between systems can provide a seamless front end experience to your prospects and customers ... Read More

Amanda Daume Posted by Amanda Daume
on 1/12/17 7:37 AM

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Turning Marketing Hacks into Strategic Efforts that Increase Email CRO
Just like salesmen love to use ambiguous phrases like ‘touch base’, ‘boots on the ground’ and ‘putting lipstick on a pig’, marketers love to use buzzwords. Throughout the evolution of marketing we’ve ... Read More

Nicole Germaine Posted by Nicole Germaine
on 1/11/17 8:24 AM

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Midas vs Brakes Plus - Someone Won My Business with Digital Marketing
  This article is the true story of my own personal buyer's journey.  Like everyone, I'm a consumer.  I'm probably what you'd consider a power consumer actually, I buy a lot of stuff. It seems like I ... Read More

Eric Pratt Posted by Eric Pratt
on 1/10/17 8:38 AM