Since beginning her marketing career in the nonprofit sector over 15 years ago, Cassidy has cultivated her passion for lifelong learning and connecting the needs of people and organizations.
After graduating with her Master of Arts in Integrated Marketing Communications in May 2022, Cassidy desired to be part of an organization where integrity, culture, and client relationships were of utmost importance. She is thrilled to have found her place at Revenue River.
Cassidy prioritizes nurturing relationships through personalized, intentional marketing objectives and wholeheartedly believes that adding value to both organizations and consumers is the key factor in effective marketing strategies. She loves the challenge of creating the clearest, most direct path to meeting needs through listening, research, planning, and executing (and back again).
After work, she can be found hanging out with her husband of 18 years and her three hilarious kids, who are, hands-down, her most treasured gifts, and greatest accomplishments.
"Cassidy is focused on bringing consistent, high-quality strategy and content to our clients. If your standards are high, hers are even higher. She is creative yet accurate, inventive yet meticulous; she has the right combination of traits to create content that humans and search engines will love. I'm excited for our clients who leverage our Content services to benefit from her talents." – Jenna Bos
"Cassidy is not only an expert in content marketing but a pleasure to have on your team. Her inquisitiveness enables a deep understanding of the client and product/service that leads to highly effective campaigns, all while fostering strong relationships. She applies her creativity in every project and offers a unique perspective that no one else can!” – Laura Galijan