The information age is upon us, and the Internet is its wheelhouse. The average American adult spends over 10 hours a day on digital devices. The rise of smartphones and tablets has made searching for information even easier and faster. News and information
Even those who are hesitant to purchase online are still doing product research and comparison shopping via the Internet before they purchase. Have you made a large purchase lately? If you have you most likely spent more time on the Internet asking questions and reading reviews than you spent talking to someone knowledgeable that works at a store.
The Internet is powerful. Your prospective customers are seeking information about your products or services, and if they can’t find what they are looking for they will look elsewhere. If you want to sell to them, you need to build digital resources for them to discover. Satisfy their need for information, and you’ll be one of their trusted resources when it’s time to buy.
You’re an industry expert, even if you might not think it. Whatever you do for a living you’ve likely been doing it a long time, and you’ve become an expert over time with hard work and ongoing training. The problem is that not enough people realize how much you know.
That’s where thought leadership comes in. Thought leadership allows you to get yourself out there, to publish your knowledge online so that it may be accessed. The more you share, the more your reach and influence grows, and in the process, you become a trusted resource.
The people that have taken the time to become thought leaders have carefully crafted their respectable reputation from square one, and you can too! But remember, the tallest trees take hundreds of years to grow. Your thought leadership will take time to develop.
Here are a few ways that you can help your thought leadership develop:
Your company blog doesn’t need to remain a mistake you made a few years back. You have to make it a focal point of your marketing efforts to improve results. To do this, you’ll need to create a culture of writing and competition within your office.
Here’s how you can get your blog back on track:
We can assure you that if you spend the proper amount of time turning your blog into what it needs to be, your digital marketing efforts will be positively affected.