Today, a beautiful website does nothing without traffic to see it. If you're struggling to bring search engine traffic to your site than you should consider optimizing your web pages. Creating a focused keyword strategy and content around it that will attract the right visitors from search engines and allow you to become relevant and authoritative within your industry.
Did you know that 60% of clicks on search engine results go to the top three listings? If your site and its pages aren't showing up on the first page of results you have a significantly lower chance of bringing searchers to your site.
Having keywords and a strategy in place may help your search engine results, but without powerful analytics to track keywords and results you will never know for sure. Tools such as Hubspot and Google Analytics allow you to track your rankings, create a stronger keyword strategy and monitor and update aspects of optimization in real time. Web optimization is often considered an obscure and ill-defined area of digital marketing, but with the right strategy and tools, you can become visible to searchers in no time.