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You can offer something for download below the fold

This is a great place to add some additional resources. Give visitors another option to convert by layering in some valuable content. Present a connected resource just in case they're scared. And balance your copy.

What will this offer provide readers?

It never hurts to add a little more beef to a conversion page. You have an overview section above so focus on offerings if you'd like.

What else will it help them do?

It never hurts to add a little more beef to a conversion page. You have an overview section above so focus on offerings if you'd like.

You better have 3 strong value props.

It never hurts to add a little more beef to a conversion page. You have an overview section above so focus on offerings if you'd like.

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