<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=392128774960607&amp;ev=PageView&amp;noscript=1">
Call us! 303-945-4341
DO-bgimage

User experience (UX) Self Audit Content Piece and Checklist

We understand what your customers
expect, and how to provide it.

It's time for a health check!

We've compiled an in-depth list of the critical areas you should consider when it comes to building a best-in-class eCommerce systems. Use the interactive checklist below to evaluate the effectiveness of your eCommerce UX.

Complete the questions and check boxes below based on your current UX strategies and execution. Once complete, submit your information and we'll email your performance grade directly to you.

Looking for some help with an even more comprehensive review of your entire eCommerce operation?


Check out our Digital Business Assessment.

checklist-graphic-eCommerce-ux

How to Use This Checklist

The tool below will help you complete a self audit of your UX Self. Fill out each section as best you can. To see how you did, enter your name and email address once you finish the checklist. We'll calculate your score automatically and send you the results!

Business Goals
or
We use heat maps and web analytics data to track where customer enter, exit, and spend their time on our site to optimize its usability.
Web Functionality
or
Our website is optimized for mobile use and search
or
Our website is optimized for voice search
or
Our website is optimized for screen readers
or
We have systems and controls in place to protect customer data and payment information
or
We offer multiple log in and account creation options, such as ‘log in with Facebook’
or
We provide an abandoned cart saver
or
We have a clear and update site map to facilitate crawling by search engines
or
Our brand design is consistent across all our digital presence
or
Our search function is clear, easy to find and provides optimized and organized search results
or
All our images have optimized alt text
or
We have a regular process to check the links on our website and correct them if needed
or
We have custom 404 pages that both assist and delight the user-providing meaningful out roads?
or
We have tested the page load speed for every page on the website
or
The videos we use for eCommerce have been optimized for loading and viewing on mobile devices
Navigation and Find ability
or
We have seven or fewer navigation options (excluding sub menu options) in the main header.
or
Users can easily get back to the home page
or
Reviews and ratings are easy to find for each product
or
Each page provides a clear conversion path(s)

Our product pages provide:

Our payment process includes:

Customer Context
or
We have researched our customers and created buyer personas on who we want to sell
or
We have identified what needs and pain points our products fill for buyers
or
We determine the user’s location and adjust the store experience accordingly with dynamic content
or
We determine the user’s device and adjust how and what material they see to provide a user experience tailored to the device they are on?
or
We use tools such as empathy maps and customer journey maps to help guide our UX design
or
We trigger certain events based on user actions on our platforms.
or
We can customize the information and actions presented to a user based on user history on our site.
or
We utilize tools such as heat maps, user recordings, and user survey data to understand real user interactions with our website?
or
We make it easy for users to leave feedback
or
We make it easy for users to contact and engage with us through multiple channels including email, phone, chat, etc.
or
Our return policy is clear and easy to use
or
We provide clear information and costs regarding shipping
Analytics

We have identified the key metrics we want to measure

or
We have created usability benchmarks for determining how easy it is to use our site from start to checkout
or
We have Google Analytics and our site is properly tagged
or
We have set up filters to exclude internal traffic from being reported
or
We have set up goals and conversions to track in Google Analytics
or
We have connected our eCommerce system to our Google Analytics for more complete sales reporting

Calculate my audit and send me the results

We solve ecommerce challenges over a wide array of storefronts and technologies

Our agnostic approach prioritizes your existing environment. We're experts at capturing the intended value of existing technology, recommending enhancements, and providing the cutting edge tactics your team needs to take your online business to new heights. Here's a sampling of the technologies we know best:
shopify-logo
Hubspot
bigcommerce
download
unific
bluesnap
bold-com-logo
locally
justuno-logo
Salsify_Logo_Blue_Flower_Gray_Text-01