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A marketing qualified lead (MQL) is more likely to become a customer than a lead.  MQL have met the predetermined qualification parameters put in place to justify additional tracking and interest.  

They are more likely to become a customer compared to other leads based on the lead intelligence gathered for that contact record.  They have provided contact information consistent with the organization's ideal client type.  MQL qualification typically comes from the specific details about their company, job role, location, and interests they provided via form submision.  

When more complex lead scoring is involved MQL may have also engaged with enough content and communication to trigger qualification status.  Reaching this level of qualification indicates a reasonable interest in the product or solution.  Careful consideration should be given to marketing qualified leads so they can be passed along to sales personnel as soon as they reach sales qualified lead (SQL) status.

 

Resources: 

What Is Lead Scoring & How Does It Work? 

How To Re-engage Your Contacts

Turning Strangers Into Clients

 

Topics: Inbound

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