If you're wondering why you should be blogging for your business we can answer that. Blogging is one of the most powerful methods of building a broad resource library on your website. Because each article you publish becomes another indexed page on your website the consistent addition of fresh content can really boost your site's relevance to search engines.
The more relevant your website becomes the more traffic it will attract. When optimized with the proper keyword strategy you'll see your search engine rankings improve. The higher you rank on search engines the more visits your website will get overall. Individual articles can also rank very well for long-tail keyword searches too, providing an entry point for visitors looking for answers to specific questions.
If you're still not sold on the actual results your blog will provide your organization here's a powerful statistic:
Companies that blog get 55% more web traffic and 70% more leads than those who don't - HubSpot
It's hard to argue with that kind of potential impact to your traffic and leads but there's also some other benefits to blogging.
- Articles provide your sales department with valuable resources to support their claims
- They provide valuable assets for social media and email marketing efforts
- They're a great way to promote your premium content and offers
- Articles build your overall credibility and position the author as an industry expert
If you'd like to learn more about how you can implement your own blog here's a couple resources you might find valuable.