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About Iggy

Iggy was born in Caracas, Venezuela and enjoyed a fun childhood playing outdoors every chance he could. Iggy and his family moved to Fort Lauderdale when he was only 13, and used soccer as a tool to make friends and adapt to this new adventure.

Iggy attended Lees-McRae College in North Carolina, where he was part of the Men's Soccer program and graduated with a bachelor's degree in Business Administration with concentrations in Marketing and Management.

He developed an early interest in eCommerce and still remembers buying and reselling soccer jerseys on eBay while he was still in high school. He carried his interest in digital marketing through college, where he conducted a presentation in 2009 about the potential of Google AdWords for small businesses.

Iggy is now a Paid Search Strategist and continues to be passionate about helping small businesses succeed in the digital landscape.

He moved to Colorado in 2018, where he immediately fell in love with the outdoors. He completed 5 ultra marathons in his first year, and claims he had to do it because he was terrified of mountain lions and needed to face his fears.

IGGY's Specialties

  • Campaign Strategy
  • Campaign Management
  • Connecting Campaigns to the Buyer's Journey
Ignacio Falco, Paid Media Strategist at Revenue River
Google Ads Certification for Search, Display, Shopping, and Video
Google Analytics Certification
Google Ads Search Certification
Iggy Falco at Easton Training Center for Brazilian Jiu Jitsu

Iggy’s Interests:

Brazilian Jiu-Jitsu

I started training martial arts in 2012 and have been addicted to jiu-jitsu since 2014. I am currently a Purple Belt and train at Easton Training Center under former UFC fighter Eliot Marshall. I love the struggle, competition, and discipline I get from the sport, but my favorite part is sharing the mats with my fiancée and seeing her progress. 

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