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Content Strategist
Originally from Arizona, John-Michael (JM) has quickly transformed from a desert dweller to a mountain man. He now spends his free time soaking up all the nature and culture Colorado offers.
John-Michael's passion for marketing bloomed while attending the University of Arizona. After graduating cum laude with a bachelors in business administration, JM decided to put his marketing and entrepreneurship skills to the test. With the help of his teammates and some prize money, he co-founded an LED grow light company called Specteros. Though the business did not last, he took the lessons learned forward into agency life.
At Revenue River, John-Michael develops, executes, and analyzes content marketing campaigns for clients. He emphasizes the need for storytelling in digital marketing. JM aims to construct narratives that highlight the "why" behind a company's value proposition, while integrating cutting-edge, best practices.
Music became an essential aspect of my life when I was just a child; although my ways of experiencing it have changed dramatically in recent years. Aside from listening to it nearly every minute of the day and attending concerts in my free time, I now engage in playing and creating my own music. Though my skills are subpar at best, I love to play piano and guitar any chance I get.
"We're extremely lucky to have JM on the Revenue River team. He's a go-getter that is always looking to drive meaningful results for our clients and is eager to learn and stay on top of industry trends and the latest cutting-edge technology. JM has the right mindset and skills to make any campaign a success!" - Kelley Wrede
"Within the first month of working at Revenue River, John-Michael has already clearly demonstrated his industry knowledge and skill. Stepping into agency life requires the ability to hit the ground running, and a willingness to learn a hell of a lot very fast. So far so good!" - Connor Griffith