The pillar page must be the central piece of a much larger content network, topic clusters. The first step in this process is to choose which pages on your site are going to be considered your pieces of pillar content. Depending on the type of business, this could be anything from an important service page to an offer that you want to drive traffic to. If you don’t have any pages that you can elaborate on, or if there isn’t an already existing pillar page that you believe you need to add, there are steps you can take to create new pillar content. With that said, it is much more beneficial to choose a page that already has domain authority and ranking behind it.
In order for this tactic to work, you have to make sure you are making these videos SEO friendly. Below are some tips of how to do that:
Changing from HTTP to HTTPS is recommended because it will boost your SEO and make it a lot harder for spammers, hackers, and other dubious characters to get in and take advantage of your website. When Google announced it was making HTTPS a ranking factor, it was one of the smallest ones, and it is still not very much. However, on August 17, 2017, I received a couple emails from Google Search Console that read:
Starting in October, if your website is not secure, your users will start to see errors on some elements on your website, especially if they fill out a form. Companies that don't have HTTPS enabled will have to worry about the security of their website, lower SERP rankings, and higher bounce rates.If users see that the site isn't secure, they'll be more likely to bounce for fear of providing their contact information to a non-secure website.
It can be a little difficult to make your site secure, but if you have a content management system like the HubSpot COS or Wordpress, there will be some great plugins and applications for you to use.
Accelerated Mobile Pages, or AMP, is a Google-backed project that is meant to be used by any webmaster to have your pages load faster when a user is on mobile. When this is enabled, it tells the browsers to first load the content before any of the media elements. This increases page speed, therefore helps user-experience by getting people exactly what they want in a timely manner.
“In early tests, we found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages,” says Pinterest’s product engineer, Jon Parise. “A better, faster mobile web is better for everyone, including users, platforms like Pinterest, and publishers.”
In addition to faster page load times, Google has also begun to show these AMP enabled pages in a special carousel at the top of the mobile search results for only these types of pages. You will now have the advantage of being at the top of the mobile search results in some instances.
Before you begin, you need to know basic information about your website. Here are the things you need to look for when analyzing your setup:
A strategy has been created, and your goals have been set and are being tracked. Now it’s time to begin the implementation process.
By following these optimization techniques, you will have a full rounded on-site strategy in place.