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The Cutting Edge

Putting innovative companies in front of the competition.

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The Cost of Inbound Marketing
Inbound marketing is a big buzz word right now and more and more companies are realizing the value of inbound for growing their business. What's the one question that everyone wants answered when it ... Read More

Meghan Dillow Posted by Meghan Dillow
on Sep 4, 2018 7:01:03 AM

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Why You Should Start a YouTube Channel and What You Need to Do It
Video marketing is in a massive state of growth, we all know that. What I've seen is some over engineering around some of the strategy of actually marketing your videos, and it starts with channel ... Read More

Eric Pratt Posted by Eric Pratt
on Sep 4, 2018 6:59:09 AM

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Improve Email Delivery Rates & Reduce Fatigue with Seventh Sense
We've all experienced how fast technology is changing. Examples are everywhere. In a recent Forbes article, Nick Morrisonidentified rapid technological change as the single biggest threat to global ... Read More

Eric Pratt Posted by Eric Pratt
on Sep 4, 2018 6:56:12 AM

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How Marketers Can Demonstrate Value with Project Management Skills
In my experience, one of the most important (if not the most important) aspects of any job or department is being able to demonstrate value. After all, if your role or team isn’t making tangible ... Read More

Taylor McPhail Posted by Taylor McPhail
on Sep 4, 2018 6:49:03 AM

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How to Set Up A/B Testing in HubSpot
Have you ever wished you had a re-do button in life? Read More

Kelley Wrede Posted by Kelley Wrede
on Sep 4, 2018 6:43:04 AM

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Mobile SEO: Get Ready for Mobile-First Indexing
Imagine life without a smartphone… That’s okay – I can’t either and that's because smartphone use has been on the rise for years, and with that - mobile search traffic. In 2017, 57% of all search ... Read More

Linda Le Posted by Linda Le
on Aug 31, 2018 7:05:11 AM

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The History of Contextual Marketing in Social Meda
In 2013, the average cost for a 30 second ad buy during the Superbowl was a cool 4 million dollars, or $4.285 million in today's dollars. That's $133,333 per second of ad time, the highest rate of ... Read More

Kenna LaForge Posted by Kenna LaForge
on Aug 31, 2018 7:03:19 AM

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Improve Email Delivery Rates & Reduce Fatigue with Seventh Sense
We've all experienced how fast technology is changing. Examples are everywhere. In a recent Forbes article, Nick Morrisonidentified rapid technological change as the single biggest threat to global ... Read More

Eric Pratt Posted by Eric Pratt
on Aug 31, 2018 6:51:02 AM

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