It's one thing to have a sharp and powerful website, but you need reasons for people to keep coming back to it, whether they are a current customer, potential client, or just found you through a Google search. Creating interesting, entertaining, and educational content is one of the best ways to bring about site visits, and blogging is one of the easiest and more effective ways to do that.
One of the most important and gradual benefits of blogging for your business is that you can establish yourself as an expert in your field. Potential clients and customers want to know that you can back up the claims you make on your website and have the skills and expertise necessary to handle whatever services they require. When they see a blog page that is frequently updated, providing insight and thought leadership about a variety of topics, they will know you take the industry seriously.
Behind the scenes, writing blogs goes a long way to helping improve your site's search engine optimization and gives you a larger overall web presence. Utilizing keywords, titles, and images will grab the attention of search engines, and each blog you write adds another page to your overall number, helping make you a bigger target for diverse searches. The more your website shows up in searches, the greater traffic you'll see on your site, and the more opportunities you'll have to make conversions.