If you’re working for one of the many digital marketing firms out there or elsewhere, blogging is probably a major part of your job. Whether you’re blogging for your firm or just for a client, you understand the necessity behind getting fresh content out online on a regular basis to keep readers coming back to your website for more while establishing yourself as a credible source of information. The downside to this is that it means you are consistently writing new blogs, no matter if there is any type of new industry information out there. There’s nothing worse than sitting down at your computer to write a new blog article only to hit writer’s block because you’ve already blown through your list of topics, so here’s a few tips, hints and facts you should know about blogging on a regular basis and what you can do to make it so people can’t wait for your next post.
Keep and continually update a list of blogging ideas
A simple list of blog topic ideas is an incredibly powerful tool for anyone blogging for marketing companies in Denver. No matter if it’s on a piece of paper or a document on your computer, having a list of topics and ideas that you continually add to will help you avoid writer’s block and create more interesting pieces. Keep this list in mind whenever an idea for an article pops into your head and set aside some time every week or two to research new topics and trends within your industry that you can write about while they’re still relevant.
Find key sources that you can go to for inspiration and information
Part of the reason Denver marketing firms blog is to establish themselves as credible thought leaders within the industry. In order to do that, they need to write about the latest happenings, newest updates and biggest trends. Now, unless you’ve got well connected friends in all the right places chances are that you won’t be the first person to find out about these new happenings and instead need a credible source to get the latest information on your industry’s trends. Whether it’s Mashable, Social Media Examiner, CNN or anything else, you should have a handful of sources and sites that you can go to when you need to see the most up to date information for your field. Beyond these sites, be sure you’re connected to the right groups on LinkedIn and following the right sources on Facebook and Twitter so that you can find new information and possibly inspiration in tons of different places. Look for key facts and trends you’d like to write about, credit your source or link back to the original article and put your own spin and opinion on it!
Keep buyer personas in mind when brainstorming, writing and editing your articles
Having an interesting topic and relevant information is one thing, understanding what your reader needs and wants to get out of it is an entirely different one. Make sure that every blog article you post not only has interesting and relevant information for your readers, but also takes into account their needs and pain points and tries to help solve their problems. If you’ve just found out about a new update to a system that your readers use, make sure that you’re not only telling them about what the new update entails but also how it can affect them and what they can do to be ready for it.
Write about things you’re interested in
This one is not always applicable when it comes to writing for clients, but when you get the chance you should always try and focus your blogging efforts toward something that you have a passion for. Not only will it come out in your writing but it will allow you to write more authoritatively about topics that you know more about, helping you establish credibility and attract more readers. For every article that you have to push out for a less than interesting client, try and write one on something that you’re really interested in or try and connect a passion of yours with a more boring topic through comparison.
Think of ways in which you can explain or teach someone something and put it into words
This is a great trick for when you can’t think of something to write about. Think of times where you’ve had to explain your job or industry that you’re blogging about to someone with very little knowledge about it. This could be a friend, roommate or a family member. Think of how you had to explain what you do at your job or what your client does in a way that was simplified yet detailed enough for them to understand. These entire conversations can be converted into introductory blogs to help better explain services and industries through educational content. From there, you can think of different processes and tasks that can be explained and taught! Educational blog posts are some of the best ranking articles out there so take the time to think of ways in which you can explain or teach something to someone!
Unless you only have to write one or two posts a month, not every article you post is going to be a gem
Content creators for marketing companies in Denver will all tell you that they could create much more detailed, insightful and interesting pieces if they had a lighter blogging load and more time between posts. Sadly, this isn’t the case for the majority of us and unless you’re an incredibly good writer, you’re going to have to deal with the fact that some of your articles just aren’t going to get the same attention and hype as others. Once you’ve accepted this fact you should take the necessary steps to ensure that even your worst performing posts are still good by utilizing the various tips and hints listed above. By doing this you can ensure that poor writing is not the reason your article receiving below average viewing numbers and that these types of posts are fewer and farther in between.
The more you write the better you will get
As with everything, practice makes perfect and blogging is no exception. The more you blog, the more you find your voice. The more you find your voice, the easier it will be for you to connect with your target personas and readers. The more you connect with them, the better your blogs will perform. It’s as simple as that. Keep practicing and keep pushing yourself to put your own touch on pieces instead of just reciting facts and statistics. All the best writers have a certain way or writing that makes their content easy to read, so find your way.
Optimizing your blog once you’ve written it will help make your article just as relevant for search engines as it is for your readers.
Writing for your readers is good and the first thing that should be in your mind when posting articles, but you should never forget about optimizing for search engines. Taking the time to turn your blog into a Denver SEO blog by optimizing posts with keywords in the body, alt tags and meta descriptions helps make your articles just as relevant to search engines as they are for your readers.
Blogging is not always an easy task if you’re working for an digital marketing firm. With so many different clients and scheduled posts that need to be sent out throughout the week, it can be hard to come up with new, fresh content or just find your voice in your writing. So the next time you find yourself staring at a blank document trying to figure out something to write, keep these tips, hints and facts in mind and soon you’ll be able to blog more effectively.