In this episode of the Cutting Edge Digital Tactics for the Outdoors, Kelley Wrede, Conversion Engineer discusses how outdoor brands can bring a wealth of qualified leads home from trade shows without experiencing a load of technology headaches in doing so. atEvent is the most comprehensive "Event Lead Automation Platform" available. It connects pre-event, at event, and post-event prospect engagement to accelerate sales velocity.
I would venture to guess it’s been a challenge at your organization to clearly track ROI, and yet you continue to invest in events, year after year. If attending trade shows is still a "must do" in your marketing and sales program then you need a tool like atEvent. For example, this app allows you to plan, integrate data directly into your CRM, execute on site, deliver immediate personalized follow-up through segmented workflows, and calculate a "cost of lead acquisition" in real time.