In the ever-evolving world of social media marketing, it is no longer enough to just have a Facebook page or Twitter account with sporadic posts about your company or product. Today, a successful social media presence requires an engaged and excited fan base ready to interact with your posts and follow your links on a regular basis.
Use social media to connect with and better understand your brand's customers and following. By listening to and addressing their concerns and criticisms, your brand can create a stronger sense of community with its brand advocates and ambassadors.
There are over 1 billion Facebook members alone, many of them potential customers. No matter if you are B2B or B2C, the various social media channels provide you with numerous opportunities to reach the exact target market you are looking for and allow you to interact with them in a way that gives you a better understanding of what they are looking for from you.