One of the biggest challenges of blogging is not blogging at all, but coming up with an idea to blog about. Yes, I write for a marketing blog, so obviously I write about marketing topics. I don’t just think of topics for me to write about, though, I also come up with relevant blog topics for the entire company and create an editorial schedule a month in advance. My goal is to publish a blog every weekday, which means I need roughly 22 articles a month. Marketing is a robust subject with plenty to write about. Eventually, though, it feels like everything has been covered. Over the years, I’ve devised a few tricks to keep Revenue River’s blog fresh. Below are seven ways I come up with new ideas for interesting blog articles.
Read Old Posts
We have countless blog articles on our site (technically not countless, but more than I want to count) and many of them have some truly great ideas within them. Each previous post has at least one idea in it that can be written about in further detail. For example, this post, The Benefits of a Good Social Strategy, which I chose randomly, has a plethora of ideas that I can narrow down for another blog. The paragraph “How to Properly Interact with the Public” would make a good article. Anyone of the sub-categories could be broken into its own post.
This is true for many posts. Blog posts are often written as an overview rather than an in-depth piece for the simple reason that your audience doesn't have time to spend all day reading an article. If they want to learn further the article should have links to further reading. Due to the cursory overview of many posts there is usually plenty more to be written about.
Read Other Relevant Blogs
If I can divide our blogs into new blogs then I can certainly do that with blogs that we didn’t write. Reading other blogs not only gives you different ideas of what to write about but also educates you on things you likely don’t know. Keeping up with industry related blogs is vital, not only to come up with ideas to write about but also to keep up with industry trends. One publication that I am a dedicated reader of is EContent, they’ve saved me several times that I needed ideas; not only for blogging but also to post on social media platforms.
Ask Colleagues for Ideas
While I’m editor in chief of the Revenue River Marketing Blog, I’m certainly not the only writer and I’m also not a dictator. Oftentimes people have things they’d like to write about. I encourage people to write about things that interest them. When people write what they want to write about the articles tend to be better. It also makes my life easier because it’s one less topic I have to come up with.
Expand Your Horizons
Not every post on a marketing blog needs to be about marketing. Your readers will thank you when you entertain or educate them (or both) with a post here and there about something relevant, but lighter in tone. For example, Just Finished Serial? Here are 11 Podcasts Every Marketer Should Listen To, and 10 Common Marketing Terms That You Won’t Hear In 10 Years are both relevant, but they’re also light hearted and not as educational as most of the blogs on our site.
Have A Brainstorming Session
Once a month I sit down with a strategist and our CEO and we just spurt out ideas. Between the three of us we come up with a lot of good topics. Of course, we also come up with a lot of inane ideas, but that’s the point of a brainstorming session. It’s also a lot more fun than perusing old blogs by myself attempting to find interesting topics.
Consider SEO Keywords
Coming up with topics based on SEO keywords is both necessary and dangerous. Necessary because you want to rank for certain terms on Google and blogs are a great way to add to your page rankings. Dangerous because if you try to force your keywords too often into your content, it’s going to make your posts not only unbearable to read, but also Google will pick up on it and actually lower your rankings.
Try to naturally use your keywords in your articles. For example, if you’re a cartography company, you might have a long-tail keyword such as “regional topographic hiking maps”. You can easily put this in a post in a sentence in a post about topography, but it wouldn’t make sense if you’re writing about navigational aids for ferry pilots.
You should have a list of SEO keywords that you can write articles about, which should give you various relevant topics to choose from.
Use an Idea Generator
Just Google “blog idea generator” and a plethora of them will come up. A few that I’ve used in the past are http://www.hubspot.com/blog-topic-generator, http://www.portent.com/tools/title-maker and http://www.inboundnow.com/apps/kill-writers-block/. Sometimes the topics they come up with are amusing and nothing you could ever write about, but if you open your mind past the topics that these generate they will guide you to something worth writing about.
Don’t waste time with writer’s block anymore. Give these ideas a try and keep your blog fresh and relevant. If you’re still struggling for ideas, contact us here at Revenue River Marketing; we’re experts in inbound campaigns and can help you execute flawlessly.