The Cutting Edge

What is Customer Success: My Takeaways from a Customer Success Workshop

As a marketing strategist, my first thought when selected to go to a customer success workshop was “why me?” Why would I be chosen over a campaign manager at our organization? What would I get out of ... Read More

Posted by Natalie Marovich
on 6/3/19 8:00 AM

Strategizing Your Content with UX in Mind

“Content is king!” “UX matters!” Unless you’ve been living under a rock for years, you’ve probably heard both of these statements at some point. And though there are many articles out there that ... Read More

Posted by Emily Galeano
on 5/31/19 7:00 AM

HubSpot Sales Enterprise vs. Free: What License Do You *Really* Need?

It is a truth universally acknowledged, that a single man in possession of a good fortune, is going to have to spend a shit ton of it on HubSpot sales tools. Read More

Posted by Stephanie Tran
on 5/28/19 7:30 AM

How To Scope a Website Redesign Project Like a Pro

Two of my primary roles at Revenue River are to evaluate new business and to educate potential customers. While it is important that I ensure every sales opportunity would make a good fit with our ... Read More

Posted by Adrian Doggrell
on 5/24/19 6:30 AM

How to Launch Your HubSpot Growth Stack

If you just bought the HubSpot Growth Stack, congratulations are in order. You just invested in the most impressive software suite available to businesses that want to grow using online strategies. ... Read More

Posted by Eric Pratt
on 5/22/19 8:30 AM

Conversational Marketing Statistics You Need to Know

Why the chatbot craze? To sum it up, if done right, it gets more (and better) leads through the door. On top of that, it then pushes a higher percentage of them to the checkout counter ... Read More

Posted by Audrey Chuah
on 5/20/19 7:45 AM

How to Optimize Podcast Episodes for the Brand-New Google Podcast Indexing [4 Steps]

Fresh off the presses, Google announced at its May 2019 I/O developers conference that is was officially going to start indexing podcast episodes to appear in SERPs (search engine results pages). ... Read More

Posted by Sami Brenner
on 5/16/19 8:16 AM

7 Videography Terms for Marketers

With video production and video marketing continuing to grow and become an increasingly important part of what digital marketing agencies offer across the world it's necessary to be able to talk the ... Read More

Posted by Sam Hull
on 5/15/19 8:30 AM

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