The Cutting Edge

Putting innovative companies in front of the competition.

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5 Reasons to Segment the Database
While a seemingly small detail in the grand scheme of things, segmentation has the ability to derail your entire inbound marketing strategy when not done properly or not done at all. This little step ... Read More

Natalie Marovich Posted by Natalie Marovich
on 7/20/18 9:39 AM

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How to Adapt to Change in Marketing
Most everyone within the digital marketing services industry understands that change is a relatively normal thing, whether it be technology, tactics, or consumer expectations/behavior. While this ... Read More

Marc Herschberger Posted by Marc Herschberger
on 7/19/18 6:00 AM

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Why Online Reviews Are Critical To Your Success
  Reputation, reputation, reputation. Like location is important when buying real estate, so is a reputation for your business. There’s no greater way in today’s digital-first marketplace for you to ... Read More

Lindsay Rivers Posted by Lindsay Rivers
on 7/10/18 6:42 AM

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The One Acronym That Agency Salespeople Should Know: GPCTBACI
  As the resident sales guy at a marketing agency, a lot of my job is evaluating potential clients. Yes, they all believe they are the ones evaluating us, but it’s much more important to us that I ... Read More

Adrian Doggrell Posted by Adrian Doggrell
on 6/30/18 9:45 AM

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How to Respond to Positive & Negative Reviews
When building a brand online and engaging with customers, most companies are over the moon to receive multiple 5 star ratings. These are certainly valuable to reputation - which is why we get into ... Read More

Guest Author Posted by Guest Author
on 6/27/18 11:11 AM

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How To Sell Your Products on Amazon, eBay, Groupon, and more!
Are you a brick-and-mortar business that isn't selling your products online? Do you have an online store but don't think you can expand your digital footprint? Ecommerce is a massive component of all ... Read More

Nathan Miller Posted by Nathan Miller
on 6/15/18 11:47 AM

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How to Prove Success in Content Marketing with Atomic Reach
Content marketers aren’t doing a good enough job proving their success. Sure, organic traffic can be a great indication of your content’s success on Google and other search engines, but it’s not the ... Read More

Nathan Bracy Posted by Nathan Bracy
on 6/12/18 7:25 AM

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How to Setup Your CRM 101
  You’re a Sales Enablement pro, right? You’ve been doing this stuff for years? You know everything thing there is to know about setting up workflows, system triggers, and segmentation properties? Read More

Michael Tucker Posted by Michael Tucker
on 6/11/18 7:30 AM