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The Cutting Edge

Putting innovative companies in front of the competition.

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Benefits of Paid Search Advertising and Why You Need It
  As digital marketers, we know the importance of paid search advertising and the impact it can have in your marketing strategy. Whether you are just curious about paid search advertising or already ... Read More

Annie Miller Posted by Annie Miller
on 12/5/19 9:00 AM 4 minute read

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How HubSpot Sales Extensions Can (And Should) Be Used
Sales people know that every ineffective minute is a minute wasted. So when management asks you to log your sales activity, it's difficult not to groan; every extra click is time taken away from ... Read More

Stephanie Tran Posted by Stephanie Tran
on 12/3/19 7:30 AM 10 minute read

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Decode Your Attribution Reporting to Target Better Leads
  While not a huge fan of collapsed and cringe-worthy verbiage like “Smarketing”, I do support the principle behind the term of aligning sales and marketing efforts to reach maximum ROI and ... Read More

Katie Massey Posted by Katie Massey
on 11/27/19 9:30 AM 4 minute read

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Why Video Production Is STILL Important
There are two clear ways that agencies approach the implementation of video in their service offerings and marketing plan. Those ways are video production and video marketing. You may be thinking to ... Read More

Sam Hull Posted by Sam Hull
on 11/25/19 8:15 AM 5 minute read

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Business Voice Search Optimization in 2020
The digital world continues to evolve and transform the way businesses connect with their customers. With this in mind, the fast pace of evolution of digital marketing can be overwhelming for ... Read More

Jake Fox Posted by Jake Fox
on 11/21/19 7:38 AM 6 minute read

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5 Tips for Building Successful Client Relationships
It takes time and energy to build good, strong, lasting business relationships. You are a partner to your clients and you want the relationship to be one based on trust. Nailing your client ... Read More

Meghan Dillow Posted by Meghan Dillow
on 11/19/19 8:45 AM 3 minute read

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How Chatbots Can Improve Sales Performance
Courtesy of Saturday Night Live   This is the time of year every organization looks for ways to improve performance in the coming year. Everyone is evaluating what worked and what didn't in 2019, ... Read More

Eric Pratt Posted by Eric Pratt
on 11/16/19 9:35 AM 7 minute read

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Tips for Writing the Perfect Email Subject Line
Subject lines are your first point of contact with new customers, new subscribers, and are the first touch point for any top of the funnel deals. You know what they say, you never get a second chance ... Read More

Sam Swartz Posted by Sam Swartz
on 11/14/19 8:30 AM 6 minute read

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