The Cutting Edge

Benefits of Paid Search Advertising and Why You Need It

As digital marketers, we know the importance of paid search advertising and the impact it can have in your marketing strategy. Whether you are just curious about paid search advertising or already ... Read More

Posted by Annie Miller
on 12/5/19 9:00 AM 4 minute read

How HubSpot Sales Extensions Can (And Should) Be Used

Sales people know that every ineffective minute is a minute wasted. So when management asks you to log your sales activity, it's difficult not to groan; every extra click is time taken away from ... Read More

Posted by Stephanie Tran
on 12/3/19 7:30 AM 10 minute read

Decode Your Attribution Reporting to Target Better Leads

While not a huge fan of collapsed and cringe-worthy verbiage like “Smarketing”, I do support the principle behind the term of aligning sales and marketing efforts to reach maximum ROI and ... Read More

Posted by Katie Massey
on 11/27/19 9:30 AM 4 minute read

Why Video Production Is STILL Important

There are two clear ways that agencies approach the implementation of video in their service offerings and marketing plan. Those ways are video production and video marketing. You may be thinking to ... Read More

Posted by Sam Hull
on 11/25/19 8:15 AM 5 minute read

Business Voice Search Optimization in 2020

The digital world continues to evolve and transform the way businesses connect with their customers. With this in mind, the fast pace of evolution of digital marketing can be overwhelming for ... Read More

Posted by Jake Fox
on 11/21/19 7:38 AM 6 minute read

5 Tips for Building Successful Client Relationships

It takes time and energy to build good, strong, lasting business relationships. You are a partner to your clients and you want the relationship to be one based on trust. Nailing your client ... Read More

Posted by Meghan Dillow
on 11/19/19 8:45 AM 3 minute read

How Chatbots Can Improve Sales Performance

Courtesy of Saturday Night Live This is the time of year every organization looks for ways to improve performance in the coming year. Everyone is evaluating what worked and what didn't in 2019, ... Read More

Posted by Eric Pratt
on 11/16/19 9:35 AM 7 minute read

Tips for Writing the Perfect Email Subject Line

Subject lines are your first point of contact with new customers, new subscribers, and are the first touch point for any top of the funnel deals. You know what they say, you never get a second chance ... Read More

Posted by Sam Swartz
on 11/14/19 8:30 AM 6 minute read

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