The Cutting Edge

Putting innovative companies in front of the competition.

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Viral Video Breakdown: Minnesota State High School All Hair Hockey Team
  Welcome to the first installment of Viral Video Breakdown. A few things you can expect throughout this series: Fun viral videos to watch, or in some cases, reminisce about. Critical facts and ... Read More

Tom Burgess Posted by Tom Burgess
on 4/25/18 7:08 AM

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How to Reach Your Goals In One Year With Digital
I'm pretty sure we've seen it all at Revenue River. We've executed on about every type of digital marketing and sales engagement. Over the last five years alone, we've worked with over 100 clients in ... Read More

Eric Pratt Posted by Eric Pratt
on 4/23/18 6:35 AM

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Best Marketing Automation Software for Small Businesses
  Marketing automation software helps to free up marketers and business owners from the repetitive tasks that stem from creating engaging campaigns and the analysis that comes with those efforts. ... Read More

Guest Author Posted by Guest Author
on 4/18/18 8:15 AM

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How to Keep Your HubSpot CRM Clean
As a member of a sales enablement team, I spend a lot of time in CRMs. Managing a CRM is nearly impossible with non-clean data. After we implement a new sales system within a CRM, we monitor it to ... Read More

Emily Cray Posted by Emily Cray
on 4/16/18 7:15 AM

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What is Conversational Marketing?
  Conversational marketing is a term that describes a feedback-oriented approach to driving customer engagement, building brand loyalty and positively impacting the bottom line. Heck, this isn't new. ... Read More

Jason Levy Posted by Jason Levy
on 4/11/18 8:45 AM

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Implementing Your New Pillar Strategy with Topic Clusters
  We have been talking a lot lately about topic clusters and pillar page strategies and how they should fit into every marketer's campaign strategy. Because of Google's algorithm ranking factor, ... Read More

Juliette Tholey Posted by Juliette Tholey
on 4/10/18 6:13 AM

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3 Strategies for a Digital Marketing Foundation
 This article was originally published on 5/2/16, but has since been updated with new and more relevant content. Deploying a digital marketing campaign without first developing a comprehensive, ... Read More

Nicole Tennyson Posted by Nicole Tennyson
on 4/6/18 9:14 AM

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The 6 Aristotelian Elements of Content Marketing
At its most basic, content marketing is about narrative building. At its extra-most basic, content marketing follows an incredibly simple 2-part narrative structure: Problem → Solution. While that ... Read More

Alex Bair Posted by Alex Bair
on 4/3/18 9:02 AM