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Lead Scoring in HubSpot: A How-To and A How-Not-To
Have you ever gone into a clothing store and within seconds you were bombarded by a salesperson that was being so pushy you know that they clearly were working on commission? (“You just have to try ... Read More

Kelley Wrede Posted by Kelley Wrede
on 1/18/18 8:00 AM

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How a Good Video Creation Process Can Help Your Video Marketing Improve
Creating engaging and effective video content starts with process. From visualizing a video concept to the final editing revisions there are important steps along the way that ensure a quality end ... Read More

Sam Hull Posted by Sam Hull
on 1/16/18 2:59 PM

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How to Write an Optimized Blog Post
You’ve heard you should be blogging, but do you have any idea where to start?  Wouldn’t it be great if someone lined it all out for you, maybe creating a template you could follow along?  At Revenue ... Read More

Nicole Lawrence Posted by Nicole Lawrence
on 1/16/18 10:02 AM

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Achieving Sales and Marketing Alignment Through A Well-Defined Sales Process
  Much has been written about the growing chasm between sales and marketing. Organizations must address misalignment, but that's often easier said then done. The key to sales and marketing alignment ... Read More

Eric Pratt Posted by Eric Pratt
on 1/15/18 9:04 PM

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Dear Agencies, Get Your Data Together!
This article was originally published on Databox.com, and has been republished here. Click here to read the original article. Hello fellow agency owners. I have a ton of respect for you, but I think ... Read More

Eric Pratt Posted by Eric Pratt
on 1/11/18 7:55 AM

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Boost Your Marketing Toolset by Getting Your Facebook Ad Certification
I've been using Facebook Ads since I entered a business plan competition during my senior year of college. I had read story after story about the power of Facebook Ads, so I set up an account and ... Read More

Casey LeBrun Posted by Casey LeBrun
on 12/31/17 3:30 PM

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Expand your SEO Efforts with Internal Linking and Topic Clusters
Recently, HubSpot reported a rise in SERP impressions after they implemented strategies to boost internal links. So what is this all about? Why would Google trust internal links as an indicator of ... Read More

Juliette Tholey Posted by Juliette Tholey
on 12/29/17 6:00 AM

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6 Content Marketing Trends for 2018
  One of the most exciting aspects of inbound marketing is that there are constantly new tools and trends to take advantage of to most effectively reach your audience. This is also one of the ... Read More

Alex Bair Posted by Alex Bair
on 12/28/17 8:31 AM