The Cutting Edge

Evolving your eCommerce Strategy: The Ecosystem Approach

The opportunity to sell directly to your consumers is growing at an exponential pace. With the proliferation of wireless connectivity allowing consumers to explore and shop from their mobile ... Read More

Posted by Michael Tucker
on 8/8/19 8:45 AM

The Importance of Intent Marketing

The most important part of building your marketing strategy is determining who you’re trying to target. You need to market to the right audience in order to drive more business. But how do you know ... Read More

Posted by Sara Ceballos
on 8/6/19 8:30 AM

Video Marketing Questions Answered by Professionals {VIDEO}

Video marketing is still on a tear when it comes to trends. At this point, most will put it in the category of "necessity" because of how it helps influence your audience quickly, and with how easy ... Read More

Posted by Tom Burgess
on 7/10/19 6:45 AM

How a Business Benefits from Data Driven Design

Understanding how a business benefits from Data Driven design begins with what the term “Data Driven Design” means. Referencing Invision, “Data-Driven design is about using information gleaned from ... Read More

Posted by Matt Farleo
on 7/3/19 8:00 AM

The Cost of Buying Keywords on Google

Unlike traditional advertising, Google Ads is a much better return on investment with low entry-level fees and more targeted, wider reach in potential audience. According to Google, the average ... Read More

Posted by Diana Nguyen
on 6/26/19 8:00 AM

How to do YouTube Video Marketing

So you already understand the need for video in your marketing strategy. But how do you move forward using your YouTube platform in a way that stands out from the rest? There are 300 hours of ... Read More

Posted by Guest Author
on 6/21/19 11:28 AM

SEO Checklist for E-Commerce: 3 Basics for Success

Let’s get real - creating and managing a sound SEO strategy can get complicated. There are a variety of factors at play, and with things constantly changing, what worked well once upon a time might ... Read More

Posted by Guest Author
on 6/17/19 8:00 AM

Give your campaign a reboot with innovative digital marketing strategies

Keywords, content, bots, AI! If you’ve ever felt that digital marketing is changing at such a rapid pace that you can’t keep up—you’re not alone. In Adobe’s 2013 Digital Distress Survey, 76% of those ... Read More

Posted by Carrie Koos
on 6/14/19 6:48 AM

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