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The Cutting Edge

Putting innovative companies in front of the competition.

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7 Mind-blowingly Simple Ways to Improve Online Sales & Conversion Rate
Convenience is driving the eCommerce shift in the market and businesses who exploit that are riding that wave straight to the bank. The more complicated your shopping experience is for customers, the ... Read More

Julie Causseaux Posted by Julie Causseaux
on 9/13/19 7:49 AM 6 minute read

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The User Engagement Strategy
When the user is dropped into a website for the first time,  the homepage acts as a new digital world where desired content must be as accessible as possible. If this means purchasing a new shirt, ... Read More

Michael Dumaine Posted by Michael Dumaine
on 9/10/19 8:00 AM 3 minute read

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Customer Onboarding Best Practices
The customer journey doesn't end with the sale. In fact,  the most critical part of the customer journey, from the customer's point of view, is what comes next. Their Onboarding into the service or ... Read More

John Drinane Posted by John Drinane
on 9/3/19 8:15 AM 7 minute read

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Pillar Content Examples That Prove Long-Term Optimization Works
When you've implemented a pillar page strategy, it can be easy to check it off the marketing to-do list and wait to revisit until the next planning year rolls around. But this goes against one of the ... Read More

Sami Brenner Posted by Sami Brenner
on 8/29/19 8:15 AM 5 minute read

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Increase Revenue From Existing Customers
Without customers, you wouldn’t be able to run your business. According to the 2018 State of Inbound Report, 44% of marketers prioritize Increasing revenue derived from existing customers as one of ... Read More

Hunter Talpas Posted by Hunter Talpas
on 8/26/19 7:44 AM 2 minute read

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Evolving your eCommerce Strategy: The Ecosystem Approach
The opportunity to sell directly to your consumers is growing at an exponential pace.  With the proliferation of wireless connectivity allowing consumers to explore and shop from their mobile ... Read More

Michael Tucker Posted by Michael Tucker
on 8/8/19 8:45 AM 12 minute read

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The Importance of Intent Marketing
The most important part of building your marketing strategy is determining who you’re trying to target. You need to market to the right audience in order to drive more business. But how do you know ... Read More

Sara Ceballos Posted by Sara Ceballos
on 8/6/19 8:30 AM 4 minute read

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Video Marketing Questions Answered by Professionals {VIDEO}
Video marketing is still on a tear when it comes to trends. At this point, most will put it in the category of "necessity" because of how it helps influence your audience quickly, and with how easy ... Read More

Tom Burgess Posted by Tom Burgess
on 7/10/19 6:45 AM 6 minute read

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