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The Cutting Edge

Putting innovative companies in front of the competition.

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What is Customer Success: My Takeaways from a Customer Success Workshop
As a marketing strategist, my first thought when selected to go to a customer success workshop was “why me?” Why would I be chosen over a campaign manager at our organization? What would I get out of ... Read More

Natalie Marovich Posted by Natalie Marovich
on 6/3/19 8:00 AM

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Strategizing Your Content with UX in Mind
“Content is king!” “UX matters!” Unless you’ve been living under a rock for years, you’ve probably heard both of these statements at some point. And though there are many articles out there that ... Read More

Emily Galeano Posted by Emily Galeano
on 5/31/19 7:00 AM

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HubSpot Sales Enterprise vs. Free: What License Do You *Really* Need?
It is a truth universally acknowledged, that a single man in possession of a good fortune, is going to have to spend a shit ton of it on HubSpot sales tools. Read More

Stephanie Tran Posted by Stephanie Tran
on 5/28/19 7:30 AM

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How To Scope a Website Redesign Project Like a Pro
Two of my primary roles at Revenue River are to evaluate new business and to educate potential customers.  While it is important that I ensure every sales opportunity would make a good fit with our ... Read More

Adrian Doggrell Posted by Adrian Doggrell
on 5/24/19 6:30 AM

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How to Launch Your HubSpot Growth Stack
If you just bought the HubSpot Growth Stack, congratulations are in order. You just invested in the most impressive software suite available to businesses that want to grow using online strategies. ... Read More

Eric Pratt Posted by Eric Pratt
on 5/22/19 8:30 AM

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Conversational Marketing Statistics You Need to Know
Why the chatbot craze? To sum it up, if done right, it gets more (and better) leads through the door. On top of that, it then pushes a higher percentage of them to the checkout counter ... Read More

Audrey Chuah Posted by Audrey Chuah
on 5/20/19 7:45 AM

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How to Optimize Podcast Episodes for the Brand-New Google Podcast Indexing [4 Steps]
Fresh off the presses, Google announced at its May 2019 I/O developers conference that is was officially going to start indexing podcast episodes to appear in SERPs (search engine results pages).  ... Read More

Sami Brenner Posted by Sami Brenner
on 5/16/19 8:16 AM

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7 Videography Terms for Marketers
With video production and video marketing continuing to grow and become an increasingly important part of what digital marketing agencies offer across the world it's necessary to be able to talk the ... Read More

Sam Hull Posted by Sam Hull
on 5/15/19 8:30 AM

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