The NFL playoffs are almost upon us and I couldn't be more excited! The NFL is so huge, everybody is watching as we enter the last couple weeks of the season to see what teams will sneak in, who will get home field advantage, and who will stay home.
As a marketing team at Revenue River we're no different. We all have our favorite teams and our mornings are often filled with fantasy talk, breaking down last week's game, and predicting next week's winners.
We are nearly as passionate about football as we are about inbound marketing, so why not combine the two into a breakdown of what each team has to offer and what each needs to succeed in the playoffs?The NFL allows 4 division winners and two wild cards in each conference. While the regular season still has two weeks left the playoff picture is shaping up and I'm going to give each team a couple ideas. Every team has a need or two, a hole that needs to be filled if they're going to take home the Lombardi Trophy.
What better way to fill those holes than with an inbound marketing campaign?
All good inbound campaigns have something to offer, something your target market will relate to and see value in. If you're going to attract strangers and turn them into customers you better give them something they're looking for. If you're an NFL executive you need to understand your strengths and weaknesses, and how to position them in your favor. You need to position your assets to attract new customers, and look for resources and information that will help you get better.
NFC Playoff Teams
Seattle Seahawks
Best Assets: Home field advantage and the Legion of Boom
Season Highlight: They've proven impossible to beat at home and Russell Wilson seems too good to be real
Best Current Offer: You Must Protect This House - Inbound Guide To Dominating At Home
Inbound Need: 4 Keys To Playing Your Best Football In February
New Orleans Saints
Best Assets: Jimmy Graham and the Mercedes Super Dome
Season Highlight: They've bounced back to the elite status with the return of their coach
Best Current Offer: How To Turn A Basketball Player Into A MVP Candidate
Inbound Need: Winning On The Road - How To Bottle WHO DAT And Take It With You
San Francisco 49ers
Best Assets: Their defense and running game can get them a win against any team in the NFC
Season Highlight: After a slow start they've dominated down the stretch
Best Current Offer: How To Dump Your QB And Make The Superbowl In The Same Season
Inbound Need: Looking To Beat The Seahawks? A Comprehensive Guide To Achieving The Impossible
Carolina Panthers
Best Assets: The most under appreciated defense in the NFL
Season Highlight: After a 1-3 start they rattled off 9 wins in a row
Best Current Offer: Winning In Today's NFL With A Defensive-Minded Head Coach
Inbound Need: 14 Tips To Making Your QB More Accurate
Philadelphia Eagles
Best Assets: Shady McCoy in their new fast break offense
Season Highlight: Massive turn around with a new head coach and unheard of QB
Best Current Offer: Considering A Collegiate Head Coach? Free Hiring Guide
Inbound Need: Making Trades Handbook - How To Get The Most Out Of An Over-Rated QB
Dallas Cowboys
Best Assets: Dez Bryant is one of the best play makers in the NFL
Season Highlight: Deflecting the heat from Tony Romo by retaining Jason Garrett
Best Current Offer: Free eBook - How To Fill Your Massive Stadium With A Mediocre Product
Inbound Need: A Beginner's Guide For Head Coaches v12 - Clock Management
Chicago Bears
Best Assets: Matt Forte can make plays all over the field, and Alshon Jeffrey is your next Super Star WR
Season Highlight: Winning more games than they lost without their starting QB
Best Current Offer: Staying Competitive With A Second String Defense
Inbound Need: Get Your QB To Grow Up - Leadership & Sportsmanship Perspective
Detroit Lions
Best Assets: Calvin Johnson can make any QB great, almost
Season Highlight: Winning on Thanksgiving for the first time in 9 years
Best Current Offer: Turning Your Transformer Into NFL Superstar: The Story Of Megatron
Inbound Need: How To Balance Your Offense & Resist The Temptation To Pass Every Down
Green Bay Packers
Best Assets: Mike McCarthy deserves coach of the year for what he's done with all those injuries
Season Highlight: Overcoming a 23 point deficit to beat the Cowboys with Matt Flynn
Best Current Offer: Dealing With Disappointment - How To Hang On Through Devastating Injuries
Inbound Need: Do It Yourself Healthcare Guide - How To Heal A Collarbone In 30 Days
AFC Playoff Teams
Denver Broncos
Best Assets: Peyton Manning's no Tim Tebow but he's making Eric Decker a star
Season Highlight: Putting the critics to bed with a massive cold-weather beat down
Best Current Offer: How To Have A Bounceback Season After A Devastating Playoff Loss
Inbound Need: Is Your Defense Struggling? How To Win A Playoff Game Anyway
New England Patriots
Best Assets: Tom Brady is better than you think, just look at the roster he started the season with
Season Highlight: Finding a way to win without any weapons on offense or defense other than Tom Brady
Best Current Offer: Winning Without Weapons - Bill's Guide To Paying No One But Tom
Inbound Need: Overcoming Injury - What To Do When Your QB's Best Target Goes Down
Kansas City Chiefs
Best Assets: Andy Reid's west coast offense is making Alex Smith look great
Season Highlight: Coming off a 2 win season to win their first 9 games and shock the NFL
Best Current Offer: Developing A Brilliant Retread Recipe - One Team's Trash Is Another Team's Treasure
Inbound Need: Beating Peyton Manning - The Tom Brady Story
Indianapolis Colts
Best Assets: Anybody in the world would play their heart out for Chuck-Strong
Season Highlight: Anyone with wins against the 49ers, Broncos, and Seahawks has a great resume
Best Current Offer: Ditch Your Franchise Quarterback & Come Out Smelling Like A Rose
Inbound Need: NFL Cloning Handbook - How To Clone Reggie Wayne In 3 Easy Steps
Cincinnati Bengals
Best Assets: Those uniforms instill fear in the souls of every player in the NFL
Season Highlight: Finally getting over the hump against the Steelers
Best Current Offer: 1988 Year In Review - A Superbowl Appearence For The Natti
Inbound Need: 5 Unorthodox Ways To Score A Touchdown In The Playoffs
Baltimore Ravens
Best Assets: The experience of winning the Superbowl last year as a wild card team
Season Highlight: Getting away with paying Joe Flacco all that money and losing their defensive identity
Best Current Offer: Winning In Foxborro - How To Beat The Patriots At Every Opportunity
Inbound Need: Defying The Odds - How To Make Lightning Strike Twice In Baltimore
Miami Dolphins
Best Assets: The young QB from Texas A&M can really huck the football
Season Highlight: Beating the Patriots puts them on the map and into the hunt
Best Current Offer: Building Through The Draft - A Balanced Approach
Inbound Need: Managing Your Locker Room - A Coach's Guide To Building Chemistry
There you have it, the inbound marketing guide to winning the NFL championship. Laying out every team's best offer and an offer idea to help them shore up the holes and win the big games this January.
Who knows, with a slight redirect of their massive marketing budgets they just might be able to do more than sell jerseys this Holiday season. Send this to your favorite team's PR department, tell them to reach out to this Denver marketing firm if they want some help.
Image & Licensing Credit: National Football League
Want to see what inbound marketing can do for a small company? Check out what we did for Speed Raceway:
