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SEO Self Audit Content Piece and Checklist

We understand what your customers
expect, and how to provide it.

It's time for a health check!

We've compiled an in-depth list of the critical areas you should consider when it comes to building a best-in-class eCommerce systems. Use the interactive checklist below to evaluate the effectiveness of your eCommerce SEO.

Based on your current SEO, complete the questions and check boxes below. Once complete, submit your information and we'll email your performance grade directly to you.

Looking for some help with an even more comprehensive review of your entire eCommerce operation?


Check out our Digital Business Assessment.

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How to Use This Checklist

The tool below will help you complete a self audit of your SEO Self. Fill out each section as best you can. To see how you did, enter your name and email address once you finish the checklist. We'll calculate your score automatically and send you the results!

Determining if Your Website Allow Search Engine Crawlers to Find All the URL’s You Want Indexed
or
We have an up-to-date XML sitemap with no errors so Google can easily find our eCommerce site.
or
Your eCommerce site load over secure https connection
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Our URLs are accessible and can be easily searched?
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We identify and remove duplicate content and low quality pages
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We audit for broken internal and external links
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We audit our 404 pages to delete and redirect them as appropriate
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We have set-up and use Google Search Console
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We have a strategy to amplify our content to earn relevant back links and mentions
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We use internal linking to establish anchor text
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We have a link building strategy
Individual Page Presentation to Improve Search Results
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We list reviews directly with the product
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Our product and category pages have unique title tags and meta descriptions
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We made sure that pages are well presented in search results.
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We create compelling title tags and meta descriptions for our content
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We seek reviews that can be used to enhance our SEO
User Experience Under Pins Good SEO
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We have a strategy to implement schema markups.
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Our SEO software tools use machine learning to extract data from which to make predictive recommendations for changes in our SEO strategy
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We are adding a layer of strategy for optimizing our brand for voice search
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We are adding a layer of strategy for optimizing our brand for visual search
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We are adding a layer of strategy for optimizing our brands video content for search
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Each of our product pages are mobile-friendly
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We prioritize loading relevant above the fold text information first and images and video second
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We audit page loading. Do the pages load sufficiently quickly? Are there render blocking scripts that delay first paint?
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We have Google Analytics set up for eCommerce platform separate of our regular web page
Creating a User-Intent SEO keyword strategy
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Our value proposition is clear for each product
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We have a strategy to amplify our content to enhance our SEO
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We have researched long-tail keywords around a pillar content strategy?
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We conduct a competitor SEO analysis
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We have a strategy for auditing and improving local SEO if appropriate for our eCommerce operation
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We have a content production plan that creates relevant content tied to searcher inquiry goals
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We develop product descriptions and images that are tied into our SEO strategy
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We audit all or our images to insure they appropriate alt text for them listed
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We have created and use conversion pixels
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We have created and use custom audience features in all the accounts that have them

We audit our short and long tail keywords for:

Key Metrics to Track to Manage and Improve Your SEO

We have set up tracking and measurement tools for key metrics listed below:

Calculate my audit and send me the results

We solve ecommerce challenges over a wide array of storefronts and technologies

Our agnostic approach prioritizes your existing environment. We're experts at capturing the intended value of existing technology, recommending enhancements, and providing the cutting edge tactics your team needs to take your online business to new heights. Here's a sampling of the technologies we know best:
shopify-logo
Hubspot
bigcommerce
download
unific
bluesnap
bold-com-logo
locally
justuno-logo
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