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Self-Assess Your eCommerce
Store & Shopping Cart

Grade your own store in 15 minutes or less

It's time for a health check!

We've compiled an in-depth list of the critical areas you should consider when it comes to building a best-in-class eCommerce shopping cart. Use the interactive eCommerce checklist below to evaluate the effectiveness of your online store.

Based on your shopping cart implementation, answer the questions and fill in the check boxes. Once complete, submit your information and we'll email your performance grade directly to you.

Looking for some help with an even more comprehensive review of your entire eCommerce operation?


Check out our Digital Business Assessment.

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How to Use This Checklist

The tool below will help you complete a self audit of your eCommerce store and shopping cart. Fill out each section as best you can. To see how you did, enter your name and email address once you finish the checklist. We'll calculate your score automatically and send you the results!

Inventory
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We have an inventory tracking system to manage stock values for online products
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Our inventory tracking system is integrated into our eCommerce store, allowing us to streamline business processes and leverage stock values for online sales incentives
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Our marketing strategy and website utilize the inventory data to generate sales.
Product Categories, Category Pages, and Product Pages
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We have multiple product category pages
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Products are displayed in rows within each category
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The images we use for each product are big, clear, vibrant, and relevant
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We provide multiple product images to assist the customer in their evaluation
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We provide 360 degree product views
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We provide the customer the ability to view the product in each of its different colors and styles
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Each product listing comes with a clear and strategically placed “add to cart” button
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Customers can easily continue shopping after adding an item to the cart
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Customers can add more than one product to their shopping cart at a time
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The prices for each product is clearly displayed along with any discounts or savings

Our product pages include:

Shopping Tools and Features
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We incentivize customers to leave product reviews
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Our header includes no more than 10 Total links (including logo)
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Users can easily find the search bar above the fold
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Users can easily get back to the home page
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We offer users a way to complete the purchase later on a desktop
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We have a process to help users discover products to meet their needs or solve for their pain points
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Our return policy is clear and easy to use
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We offer multiple ways to contact our service team
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We provide clear information and costs regarding shipping before checkout
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We provide follow-up emails to facilitate tracking of where and when deliveries will take place

We have created unique shopping and purchase based incentives like:

Our product reviews include one or all of these best practices:

We have dedicated section in our store to promote product collections like:

Sales Promotions and Value Propositions
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Our site and store utilizes dynamic content to personalize the experience for more effective targeting
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We provide product recommendations and similar items purchased
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We leverage location based information to direct the user to a partner retailer and related promotions where appropriate
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We trigger certain events based on user actions on our platforms.
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We create offers and rewards that are mobile specific with a limited time frame
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We provide clear value propositions for each product
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Our reviews sync with those that can be found for that same product in other external marketplaces

We offer promotions such as:

Marketplaces
Our shopping cart platform is integrated with other online marketplaces to sell our products, such as:
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Amazon
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Google Shopping
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Facebook
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Instagram
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Walmart
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eBay
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Etsy
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Other
Shopping Cart and Checkout
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We provide an order summary before, during, and after checkout
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We audit and A/B test our payment check out system to optimize and minimize the steps necessary to make a mobile based purchase
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We provide chatbot assistance that is easy to use and connect the user to the right resources to make a decision
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We use trust badges and security seals to protect their information
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We provide one click payment options like (Google Pay, PayPal, Apple Pay, Venmo)
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We provide a visual checkout progress bar
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We track where customers drop out of the payments process
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We look for patterns in size of purchases and cart abandonment and cross selling opportunities
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We have an abandoned cart email campaign to retarget those customers specifically

Our payment process includes:

Shipping and Fulfillment
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Our fulfillment process is connected so our customers receive tracking information and notifications on their orders.
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Our average shipping and handling time is less than one week.
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Our shipping rates are clearly displayed before and during checkout.
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Our shipping rates are configured to not increase abandoned carts or decrease profit margins.

We provide the customer with any specific shipping conditions applicable, such as:

Calculate my audit score and send me the results

We solve ecommerce challenges over a wide array of storefronts and technologies

Our agnostic approach prioritizes your existing environment. We're experts at capturing the intended value of existing technology, recommending enhancements, and providing the cutting edge tactics your team needs to take your online business to new heights. Here's a sampling of the technologies we know best:
shopify-logo
Hubspot
bigcommerce
download
Drift
bluesnap
bold-com-logo
locally
justuno-logo
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