6 Ways to Start Video Marketing

video marketing

Video marketing is an important part of every digital strategy no matter what industry you are in. It can help your business in many ways including attracting new customers, telling your company's story, explaining a complicated or technical process, telling customer stories, or spotlight new products. Video marketing is the biggest buzz phrase in the digital world right now and if you aren't using video marketing in your digital strategy, you are falling behind. Don't believe me? Here are some metrics to support my statement:

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • One minute of video is worth 1.8 million words. (Forrester Research)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)

As you can see, video marketing can transform marketing strategy and can really help you win in today's competitive, digital world. Now that you have made the decisions to start using video marketing in the digital strategy you may be asking, where do I start? Well, you're in luck because I am going to be showing you 6 ways to help any business get started with video marketing. 

Full Testimonial Interviews

Testimonial video gives you the opportunity to show what it is like working with your organization without having to tell the story yourself. Showing a potential client a testimonial from a current client can help greatly increase your chances of closing the deal. 

Short Testimonials

Once you have your first few full-length testimonials created you can use snippets of that full testimonial to share on your website, social media channels, blogs, and other areas of your content strategy. 

Product Spotlight Videos

Whether you sell products or services, a product spotlight video can help you to explain and showcase that product or service in a much more digestible way. By helping to increase traffic and create the opportunity for an increase in lead generation, video can greatly affect the efficiency of your flywheel strategy.


Hero Videos

It is important to tell YOUR story and the best way to do that is through video. No matter the format, a brand hero video will help to drive more engagement and awareness for your organization and brand. 

Lifestyle Videos

These videos can help to take someone from the outside and look into what day to day life would be like to work with your organization whether it is a product or services you are offering. The focus is on the product or services. In a recent article, Limelight stated that "you’re defining both yourself and your customers, inspiring them to take action." 


Case Study Videos

The above video examples can greatly affect the early stages of the buyer's journey, but video can also help you in your close. After your potential customer has learned about your organization and heard from some other happy customers, you can still dive deeper and tell a success story to help them visualize success in their organization through a partnership with yours. 


Video marketing is an incredible way to build brand equity, move your leads through the buyer's journey, and tell your story. The best part is that you don't need to spend a ton of money on equipment to get started either. If you have a smartphone, you have a video camera. If you have a laptop with a webcam, you can create video very easily. The key to getting started is to understand the types of videos to focus on, which I listed above, and know that production quality is not going to stop you for having a video that performs. 


A performing video is 50% content and 50% optimization. It is imperative that you get set up with a good video marketing platform. TwentyThree offers a one-stop shop for all things video marketing. with TwentyThree you can "Take control of your video marketing funnel. On inbound, social media, search and beyond. With real-time audience conversion, integrated into your marketing stack." Utilizing a tool like this gives you the ability to make sure that your video content gets found and once it does use your lead's actions to convert them into a customer

If you are interested in learning more about how you can get started with video marketing reach out to one of our multimedia experts by pressing the button below.