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For many, advertising and marketing gets somewhat of a bad rep because of the sense that these promotional avenues are meant to trick people into buying a company's product or service.  Everyone has dealt with at least one poor marketing campaign that has over-promised and under-delivered, and for some it has taken the wind out of their sails and forever altered the way they viewed larger corporations and their sales techniques.  So, as a business owner, marketing director or just an account manager, it is best to keep this extremely informative infographic created by One Deep Design in mind:

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Your marketing should reflect the core values and overall vision of your brand, so be sure to keep these 6 tips in your back pocket moving forward!  If you are interested in focusing on Tip #2 and a sharp website and brand image, we have a great web design checklist or if you are more interested in Tip #3 and brilliant content, we might recommend our blogging or eBook creation guides.

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Marc Herschberger

Marc Herschberger

Marc was one of the first hires at Revenue River and served a nearly 9 year tenure - helping to build the agency's marketing services department before then moving into operations. Always a strategic thinker, Marc loved to work through the best way to drive marketing results efficiently and mentored many members of the team using his very own marketing framework - the Organizational Growth Strategy.

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