For many, advertising and marketing gets somewhat of a bad rep because of the sense that these promotional avenues are meant to trick people into buying a company's product or service. Everyone has dealt with at least one poor marketing campaign that has over-promised and under-delivered, and for some it has taken the wind out of their sails and forever altered the way they viewed larger corporations and their sales techniques. So, as a business owner, marketing director or just an account manager, it is best to keep this extremely informative infographic created by One Deep Design in mind:
Your marketing should reflect the core values and overall vision of your brand, so be sure to keep these 6 tips in your back pocket moving forward! If you are interested in focusing on Tip #2 and a sharp website and brand image, we have a great web design checklist or if you are more interested in Tip #3 and brilliant content, we might recommend our blogging or eBook creation guides.