Digital marketing is an incredibly huge industry. In fact, Forrester Research estimated that digital marketing spending would grow to over $103 billion by 2019. Since the industry is growing at such a break-neck pace, staying updated on the latest digital marketing strategies, best practices, and other educational materials will be incredibly hard. For that exact reason, I’ve put together a short list of digital marketing blogs and websites to bookmark in order to stay balanced on the constantly growing industry.
There’s a reason why HubSpot is on the top of this list. One of today’s most popular inbound marketing platforms, HubSpot was one of the first advocates of the inbound methodology. Founders Dharmesh Shah and Brian Halligan created a multi-faceted platform that businesses could use for website creation, email sending, social media posting, and so much more. In almost 10 years the company has amassed quite the following, with over 300,000 blog subscribers and for good reason. HubSpot regularly produces some of the best blog articles from the inbound experts. If I’m ever stuck on a digital marketing issue, the first place I go to is HubSpot.
This website is quite a bit different from HubSpot. Mashable is a supplement to our digital world. They're a media company that has some of the best storytellers out there. How else would blog articles constantly receive thousands of shares? Mashable is a great resource to use for keeping up to date in digital marketing because they produce a very wide range of content. For example, their marketing blog has blog articles on the success of an IT communications company, LeBron, and an interview with a Visa SVP of Marketing. Because they have educational and entertaining blog posts with so many different stories, I like to start my days with a cup of coffee while browsing recent articles on Mashable’s Marketing blog.
As the name implies, Kissmetrics is data-driven. They provide awareness as to what drives results. Simply put, they know what is working and what isn’t. I don’t use Kissmetrics as a resource as much as I should, but when I find an educational blog article I typically take notes that I refer back to quite often. In addition to the valuable notes I have from Kissmetrics, they regularly produce infographics, guides, webinars and other pieces of content.
Search Engine Optimization, or optimizing websites to better work with search engines like Google, Yahoo, and Bing, is essential. There is no way to sneak around Google anymore. Marketers have to spend the time generating true keywords, and understanding Google’s search algorithm. To do that, you can utilize Moz. This SEO and digital marketing company has proven to be one of the best tools around to get to the bottom of optimizing search strategies. Moz was instrumental for me in understanding basic SEO, and I’m sure I’m not the only one!
The best way to describe MarketingProfs, in my opinion, is to think of HubSpot and Kissmetrics combining. The data-driven company is not only collecting insightful analytics, but they produce some of the most shared content and they host one of the most attended B2B marketing events, and have over 600,000 members. Visitors to MarketingProfs can read blog articles, watch marketing tutorials, download guides, and even enroll in a MarketingProfs University class that gives marketers a chance to learn how to make the most of their marketing efforts.
The industry leaders in landing pages, Unbounce helps marketers convert more people on their campaigns. They do so by offering advice on landing page copywriting, design, and even offer incredible landing page templates (not for free, of course). I keep Unbounce bookmarked because agency life is incredibly busy and requires a lot of higher-level thinking. I don’t always have the mental bandwidth to analyze each and every one of my clients landing pages. At the click of one bookmark, I can look at landing page tips and tricks and implement them where necessary.
Last on the list, Copy Hackers has taught me a lot about the words I use in my marketing. I chose this site as my last bookmarkable website for two main reasons. One, I have been able to save quite a bit of time using writing formulas on creative pieces. And two, the writing done by Copy Hackers is a model for marketers. Reading these posts guarantee takeaways, and from reading them, I grow as a creative marketer. I hope my writing and my creative juices can someday be as good as the Copy Hackers team.
Now, since I’m biased for Revenue River, I absolutely think we deserve an honorable mention to be on this list. We’re a full-service digital marketing company comprised of a team of certified digital marketing experts. We help our clients in many facets of their digital marketing efforts from landing page strategies to webinar hosting, to design. If you’d like to reach out to see if we can help your digital marketing efforts, please contact us.
Don’t agree with my selection? Comment below with your top digital marketing website!