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7 Statistics to Help Drive Better Video Marketing

video marketing

Is it just me or is the whole digital marketing industry starting to sound like a broken record? Everywhere you look people are talking about video marketing and how it can take your marketing to the next level.  Your favorite places to get industry trends and news are most likely inundated with video related blogs calling out useful but also many times very obscure statistics. 

This wealth of information is great but it can be very cumbersome when you are trying to find some valuable facts and metrics to help drive your video strategy. Yes, video marketing is an amazing tool but if it is done wrong you will be disappointed with your results. I thought that I would help you out. 

I've compiled 7 statistics that prove that video truly is king in the below infographic. The fact of the matter is, that multimedia content leaves a more lasting impression on viewers than text. 

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1. "55% of people watch videos online every day" (MWP).  
2. "More than 50% of videos are watched on mobile" (Ooyala, 2016)
3. "85% of Facebook video is watched without sound" (Digiday)
4. "People spend on average 2.6x more time on pages with video than without" (Wistia).
5. "Customer testimonials have the highest effectiveness rating for content marketing at 89%." (Social Fresh)
6. Richard Kosinski, U.S. president of Unruly, said Coca-Cola's "Grandpa" video ads got an 8 percent share rate in a campaign that ran last year. "Ads that are emotional are twice as likely to be shared," he explained.
7. "59% of company decision makers would rather watch a video than read an article or blog post." (Forbes)

These stats display the effectiveness of video as opposed to written content and prove the value of emotionally driven content to create conversions. Conveying emotion in your content is much easier to do with a video. If this infographic was helpful and you'd like to learn more about how a sound video marketing strategy can transform your marketing efforts, set up a consultation with one of our multimedia experts.