Building and maintaining a disruptive brand identity is not as negative as you might think it is. The ability for your brand to make prospective customers stop and take notice is the process of disruption. Causing pause and disturbing visitor's natural path is the first step to introducing them to your brand message.
Denver Branding Agency focus on exceptional design elements and brand strategy to create a brand pacakge with impact, something that will stop viewers and make them take notice. Build your brand to disrupt, the rustls will be more positive than you realize.
When you hear the word disruptive, you most likely think of something annoying or a distraction, something that you hope will eventually go away. But, in some cases, disruption is crucial, in the case to sustain growth and create impact.
Intentionally creating disruption is incredibly effective when done correctly. By purposefully challenging your industry dogma, you force the industry to react. You will discover and correct weaknesses, while creating new strengths.
To be effectively disruptive with your brand, you must adopt the “trouble maker” mindset. It’s essential to cause problems for your competition through innovative products, services, and processes. You have to lock out your competition, and lock-in your customers. If you’re doing what every other company is doing, you may have customers for a while, but they will soon leave you for the newest or cheapest product or service. To continually be disruptive, you must dedicate resources to research and development. All industries are constantly changing, and your brand better be as well.
Remember the saying “think outside the box?” Well, forget the box, and use the imagination and talent of your organization to work independent of the industry box that everyone else is stuck inside. What needs are unmet in your niche? What’s the craziest idea you can come up with that will allow them to be fulfilled? Ultimately, the crazy ideas, the ones that almost seem undoable, are the ones break boundaries and create new standards. The moral is, don’t do what everyone else is doing, do what they are afraid to do.
We are a Denver Branding Agency with an experienced staff in social media, web development, internet marketing, denver branding, and much more. If you are interested in a free consultation, or would just like a little more information, please reach out. We look forward to hearing from you!
