In today’s digital age there is a wealth of free knowledge accessible to anyone with a computer and some Wi-Fi. So you want to improve your digital marketing skills you say? No problem. Because the world of marketing is constantly changing and transforming it is hard to stay one step ahead. That’s where free certifications come into play. You can keep up with tomorrow’s leading concepts and best practices at no cost.
Below I’ve compiled a list of free online marketing certifications to take advantage of.
HubSpot is a leading inbound marketing platform that helps companies attract visitors, convert leads and close customers. They offer two certifications that are open to the general public. The first being the HubSpot Inbound Certification. It is a great introduction to inbound marketing, whether you’re a seasoned professional or just getting started with marketing. The Inbound Certification includes twelve different video-recorded classes that cover everything you need to know about the trending Inbound Methodology.
Second, HubSpot offers a complimentary HubSpot Design Certification. While this certification may not be relevant to every marketer, it teaches best practices for styled templates and responsive, smart websites. A website is the foundation of every company’s online presence so you want to ensure your site adheres to marketing best practices.
It should come as no surprise that The Big G offers free marketing certifications. There are two here that should catch every digital marketer’s eye. Google’s Online Marketing Challenge allows you to compete against marketer’s worldwide. It covers different areas in the industry including Search Engine Marketing, Search Advertising, Display Advertising, Mobile, Social, Analytics, and Video.
Analytics play a huge role in marketing. The Google Analytics Certification is one that every marketer can benefit from. Learn the fundamentals of digital analytics for your business so you know exactly where you stand when it comes down to the numbers.
The University of Pennsylvania offers an Introduction to Marketing course through Coursera. This course highlights customer loyalty tactics through branding, customer centricity, and go-to-market strategies. Taught by top faculty members, this course is 5 weeks long, requiring 4-6 hours/week.
If you’re looking for an all-encompassing course to understand what online marketing involves and the steps you need to take in implementing a successful online marketing strategy, ALISON’s Diploma in E-business is the class for you. At the end of this certification, you’ll know how to help your business attract customers, analyze key revenue metrics, improve your SEO, and more.
If you want to get a little more granular in the specifics of online marketing, sign up for ALISON’s Social Media Marketing Diploma. By now everyone should know the importance of social media marketing. This certification will equip you with the necessary skills and knowledge to create and execute a successful social media marketing strategy for your business.
Colorado Free University
Earn a Digital Marketing Certificate of Completion with Colorado Free University Training’s that will prepare you to implement a digital marketing campaign for your business. In order to earn the certificate, a minimum of 12 courses is required. There are a plethora of courses to choose from including everything from Search Engine Optimization and LinkedIn for Business to Blog Your Way to Success and Mastering the Digital Marketing Maze. You’ll be a digital marketing wiz in no time.
While this isn’t an all-inclusive list, it covers the top free certifications for aspiring digital marketers. Now there’s no excuse not to become a digital marketing expert with the number of free certifications at your disposal. I know it can be a tad overwhelming, so you can always turn to a true marketing expert to help you elevate your business and solve for the customer.
Written by Kelly Malloy.