Posted by


Each year, Google changes its search algorithm around 500-600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. In 2014, there were a lot of changes made within Google's algorithm, especially with these two particular filters. The Panda update is a filter that is designed to penalize "thin" or poor content from ranking well. Whereas Penguin is a filter that is designed to penalize websites that have bad link building techniques and keyword stuffing. In this infographic, I will explore each of these penalties a little more and create a timeline of their history.

Click to view larger image



Share this Infographic On Your Site

Kate Ahokas

Kate Ahokas

With nearly 15 years of experience in the field of design, and a background in Science, Tech, and Literature, Kate has a wide gamut of interests that is complimented by her love for art and design. She has had a unique opportunity to work with some of the brightest minds, and Revenue River is no..

Read More

Six Symptoms of a Sick Website

And Your Prescription to a Better Website

Your website is the heart of your organization's digital body,
neglecting it can cause as much damage to your company as
neglecting your heart can cause to your actual body.