You’ve heard you should be blogging, but do you have any idea where to start? Wouldn’t it be great if someone lined it all out for you, maybe creating a template you could follow along? At Revenue River we’re here to help, we’ve put together a nice little checklist of how to create search engine optimized blog posts in order to raise the relevance and ranking of your website for critical keywords.
Everything starts with your keywords you most likely developed a list of relevant keywords you want to compete for based on your goods or services. For example’s purposes, I’ve included a short list of my keywords. We're a marketing company and we have a host of services. We want to be found for both our services and what we're defined as.
Whenever I’m looking for a topic for my next blog post I always start with my keyword list, and cross reference it with my current rankings. Maybe I’m sitting in the low twenties for social media Denver. Since this is a key word I want to get traffic for and I’m getting close to the first page I could really benefit from some improved rankings. By blogging about social media, what we do, what the industry is doing, and how you might be able to take advantage of your new found knowledge we’re able to help our readers AND improve our search engine rankings. Very simple, once you’ve went through this a couple times it will be routine.
Let’s pretend your keyword is Window Tinting Seattle for this example
So you have your keyword, now use it to develop a title. You should include a keyword in every blog title you write if possible, this can get tricky to make read well if you’re competing for regional keywords such as we are. Again, once you’ve tried it a couple times you’ll get the hang of it.
Window Tinting Seattle – 3 Ways to Protect Your Ride
This gives you a title that gives the reader an idea of what they’re getting into, includes your keyword nicely, and sets you up for a very simple framework to write from.
For the body of your post you’ll need to consider working in several critical components.
1. Shoot for 500 words long. Yes, it seems like a lot but once you get to writing about something you’re passionate and knowledgeable about it will go fast. Sometimes brainstorming a list of bullets will give you a good construct to work off of. If you get stuck try using the Google, it can be pretty helpful especially if you try entering long tailed key words. Example: ‘why should I tint my windows to protect my car?’
2. Include Anchor Text. Anchor Text is simply making some of the words in your article into hyperlinks. The hyperlink should link back to a page on your website, embedding an ‘anchor’ from your blog post back to your website. This can seem complicated because many different blog posting platforms have different paths to accomplish. From inside the Admin panel of your Silver Stripe CMS try doing the following...
- Open your website in a new browser, surf to the page you want to link to (mix it up, different page for each anchor and focus on your key pages)
- Copy the URL from the top of the webpage
- Highlight the word you want link
- Click the icon on the tool bar that looks like a chain
- In the address field – right click and paste your web URL you copied in the second bullet
- Click ok, you should now see the word you highlighted show up underlined, hover over it to see the link behind it.
- Test to make sure it works, clicking on it should take you to the webpage
3. Include 2-3 keywords. Don’t over-do it, many people think blogging is a race to get as many keywords into your article is possible. This is not only a horrible way to make your content interesting and readable it’s also frowned upon by the search engines and can actually punish you more than help you. Just work in a few of your keywords naturally and you’ll do yourself some good. Focus on the other included elements to really put your article over the top.
4. Don’t forget a picture! Every blog post should include an image. Stock images are usually just fine, there are many sites to find stock images on you can buy or even get at a small version of for free.
5. All images get Alt Text If you’re going to put up an image you better edit the Alt Text. The Alt Text is generally default to the name or number of the image you downloaded but can often be updated. Try right clicking on the image, editing title or alt text, and changing that way. Change the text to your focus keyword when possible. Window Tinting Seattle just got some more exposure on your site.6. Do you have an offer? Nothing beats a great offer to stimulate a conversion. If you write great content, get people to read your article, and don’t give them a way to give you their information or claim some additional information of value you’ve missed a big opportunity. Sure the SEO advantages of your new post are valuable, but wouldn’t you like to get a new lead or customer while you’re at it? Write a good article, post an offer that redirects to a landing page that harvests contact information. Nurture your leads to close from there, if you’re not sure what I’m talking about simply click on this CTA example.
OK, now to wrap it all up. Your article is the right length, has the right blend of keywords and expert insight, etc. You like the image and the amazing offer Revenue River helped you build just can't be passed up on. Now tie it up correctly with some final search engine optimization techniques.
Add Meta keywords and Meta Description whenever possible. If you have a great posting tool like HubSpot this step is easy. If your decided to implement Silver Stripe CMS as we suggest your Meta keywords are also simple to add. If your current platform doesn't allow you to manipulate your meta keywords and descriptions it's probably time to get in touch with us.
From your SS3 Admin panel, simple expand the Meta Data tab to show the following. Add your keywords in the space provided, along with a short Meta Description. Description shoudl be no longer than 25 words, think of it as the one or two sentences you'd like people to see before deciding to read more.
Finally, don't forget the Tags. Tags are a way to get your article found, and to search for relevant and related article topics once on your blog. Just like the Meta Data, the option to include tags separated by a coma will exist somewhere within your blog posting platform. Enter as many related keyword tags as you'd like, the more the better as long as they match the article content.
That's it, really simple right? Obviously it takes time to correctly write and post a blog article. This is why marketing companies like us exist, to take the burden off of you and put it on us. After all, you have better things to do with your time and we're in the business of generating inbound leads with your website and the blog is just one tool we use to that end.
For additional articles on blogging check out the topic on our blog or check out our eBook on the subject below.