Revenue River is now an Instrumental Group Company. Learn more.

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After many months of internal efforts, we are ready to share some exciting news! Revenue River has joined forces with our long-time friends and peers at Hint, forming a new international digital agency we named Instrumental Group.

Who owns Instrumental Group?

Instrumental Group was founded by the original founders of Revenue River, combined with the original founders of a top HubSpot partner in Mexico, Hint. Their Managing Partner (Juan Carlos) and I have been good friends for many years, having met at a HubSpot event in 2016. We've been working towards partnership for several years, including multiple agency visits and team exercises. 

With this initiative, both Revenue River and Hint are now subsidiaries under Instrumental Group LLC and will work as one organization with offices in Merida and Denver, with over 120 HubSpot certified professionals, integrated services for growth, and proprietary technologies, with HubSpot as our main platform.  

We decided to form this partnership in order to…

  1. Provide our clients a more complete host of creative and technical services
  2. Provide our employees and partners a larger set of advantages
  3. Compliment our services with products that allow us to move faster for our clients
  4. To build an international agency capable of serving the entire HubSpot ecosystem

What will happen to Revenue River?

Both of our agencies will keep our regional brands and our regional teams. If you are one of our valuable clients, Revenue River will remain your agency of record while we transition. Same team, same services, same relationships. We will now have a support brand that will allow us to add more services and technologies to our offering in the coming months. We will keep you posted as expanded services and capabilities develop.

What immediate changes should I expect as a client?

In the first quarter of 2022, we will begin the legal transition from Revenue River, LLC to Instrumental Group, LLC, which will be our new legal entity. We'll be transitioning legal documentation such as invoicing. Current contracts will carry through under Survivability. No additional/new contracts will be required. 

Lastly, I want to express we are thrilled to see this happening. We want to express our profound gratitude and commitment to our team members and our longstanding clients over the years. You are the ones who are making this possible and your further growth is the reason behind it. If you'd like to learn more, check out the video we made in support of this announcement.

Eric Pratt

Eric Pratt

Eric founded Revenue River in 2009 and has driven it into one of the most successful digital marketing agencies in the country. He wears many hats at Revenue River, while running the company is his job, he’s happy to be on the ground floor in the marketing and sales departments whenever the opportunity arises. On the rare occasions that Eric isn’t working, he’s somewhere in the high country stalking game or with his wife and two kids cheering on the Seahawks.

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