Revenue River is now an Instrumental Group Company. Learn more.

Posted by

2 minute read



age of the customer


The world today is completely different than the one most of us grew up in. Anyone who caught up in the hype around Back to The Future’s 30th anniversary in 2015 got a great reminder of what things were like 30 years ago. Our behavior has shifted over the last three decades due in part to the rise of technology.

The rise of computers, the internet, and mobile devices has had an effect on how we interact as we’ve gained widespread access to information. Our new access made it easier to communicate and gain information, therefore changing our behavior. Gone were the days of the Industrial Age where advertisers simply needed to run TV commercials to sell millions of products and in came
the Information Age.


The average American spends almost 2 hours per day on a mobile device - Search Engine Land


Today we have smartphones, social media, apps, and 4G connections.  As technology has advanced further the access, behavior, and expectations of the consumer have grown. We can have whatever we want, whenever we want it, wherever we are. 

It’s instant gratification or bust. Enter the Age of the Customer. So how do we compete for time and attention as we try to do business in these times?

We compete by mastering the following 8 steps to online marketing success

Step 1 - Build Your Strategy & Foundation

Step 2 - Create A Website that Serves & Converts Visitors

Step 3 - Optimize Your Website for Search Engines

Step 4 - Create Interesting Content to Attract Leads

Step 5 - Distribute Your Content through Social Media

Step 6 - Be Sure to Serve  the Entire Buyer's Journey

Step 7 - Nurture & Qualify Your Leads to Maturity

Step 8 - Measure Results & Make Adjustments


For all the detail behind each of these steps we've prepared a detailed eBook for your review.  It's full of actionable tips, powerful statistics,  all the detail you'll need to overhaul your digital marketing campaign.  Check it out by clicking on the image below:


Eric Pratt

Eric Pratt

Eric is the Founder and CEO of North America for Instrumental Group. An agency owner since 2009, he's dedicated his career to working with his growing team to help organizations scale with HubSpot. An avid outdoorsman, Eric spends his free time exploring the Colorado Rocky Mountains with his wife and two boys.

Read More

Subscribe to The Cutting Edge