What comes to your mind when you hear the acronym SEO? For many, a sense of uncertainty and fear washes over. What exactly is SEO and why is it so crucial to your digital marketing efforts? For those that don’t know, SEO stands for Search Engine Optimization and it refers to the process of maximizing the number of visitors to your website by guaranteeing your site appears high in the list of results on major search engines. In other words, when people Google or a search query, does your business appear on the first page of results? Therein lies the effectiveness of your Denver SEO efforts. Here are 4 simple ways to begin improving your business’ SEO in no time:
Create a list of long-tail and short-tail keywords and use them generously throughout your website, blog titles, blog body, and social media platforms. The Google Keyword Planner Tool is a great place to start. As you develop your Denver SEO keyword list, aim to use words with high search volume and low competition. Also aim to be specific in your terms. For example, if your business is a new clothing store in Denver—use terms like “consignment boutique in Arvada” rather than “clothing Denver.”
Post on social media:
Search engine sites value the activity and interaction that takes place on social media. Social media platform are also a great vehicle for getting a higher volume of people to visit your website/blog—thus increasing your overall exposure via website traffic.
Be consistent with your blog:
For prospective clients and customers, this is a huge turn off. It also wreaks havoc on your SEO efforts. Once you establish a business blog, make it a priority to post at least twice a week, if not more. When composing blogs, also remember to implement SEO keywords in the title and body text of the blog.
Become acquainted with Google Analytics:
When it comes to SEO optimization, Google Analytics is your best friend. On Google Analytics, you can learn where to focus your efforts, which keywords work the most effective, and which pages/blog posts receive the most traffic. Here are some things you should collect data on with Google Analytics:
- Which blog posts receive the most traffic: take note of the blog titles, content, and circulation strategy used. This will teach you a lot about your prospects and their interests.
- Visits from referring sites vs. search engines: this tells you where you need to focus your efforts.
- Keyword performance: this keeps you “in the know about trends regarding keywords.
- Pages that see the most visits: again, take note about what is different about those pages and what you can do to get your other web pages up to speed.
SEO may seem daunting and confusing at first, but it wields the power to increase prospects, build your brand, and make your business more discoverable to potential customers.
Have more questions about SEO? Talk to a Denver SEO expert TODAY!