Are you interested in starting an SEO campaign? To be successful, you need to consider many factors. You should be able to drive traffic to your website from social media and many other sources. When I start an SEO campaign, I follow the steps below because they give me complete control of the process.
Step 1: Analyze Your Current Website Setup
Before you begin, you need to know basic information about your website. Here are the things you need to look for when analyzing your setup:
- What is your website platform? – You need to know if your site is based on a modern or outdated platform. A modern platform, such as HubSpot, is fast, secure, and much easier to optimize. It is also more flexible when it comes to design. If your platform is outdated, I would strongly suggest switching over to HubSpot, or a more modern platform. It is sometimes cheaper to switch platforms than to pay someone to optimize an outdated, confusing platform.
- Do you need to change your current design? – It can be a tough decision deciding whether or not you need to change your design on of your website. You may be totally attached to your current design, but it may not be the most user-friendly, well-designed website for SEO purposes. If you are changing to a new platform, this can be an easy process because you can just change it to a new theme and customize it how you want it.
- Where is your traffic coming from? – Before beginning a campaign, it is a good idea to find out how you are getting visits to your website. What sources are people coming from? The best way to do this is by looking into Google Analytics. To learn more about Google Analytics reporting, click here, or if you do not have analytics set up yet, learn more about how to set it up and then wait a couple of weeks to collect some data.
Step 2: Perform an SEO Audit
An SEO audit is the start of the campaign. It is important to understand how to perform an SEO audit. A site audit will help to identify areas that need improvement in terms of on-page SEO, but can also help determine to strengths and weaknesses of your off-page SEO.
Step 3: Work on Social Media
Once you have made the necessary changes outlined in the SEO audit, it is now time to boost your social media up. Social media not only drives traffic, but it also helps you understand if you are moving in the right direction. For example, if your content is promoted by others then what you are doing is accepted. If not, then it may be time to ramp up the content you are sharing on social media.
Step 4: Work on Local SEO
Most companies have a website just to promote products or services, but what they really want is to be found in the local search results. This is primarily through Google Maps. Google My Business listings will generate more exposure to your website through the local market. For more information, learn about the dos and don’ts of local SEO.
Step 5: Time for Keyword Research
Keywords are the basis of an SEO campaign, so you can imagine how important the keyword strategy is. There are a number of tools and ways to do keyword research. Start by using the Google Keyword Planner tool, queries from Google Webmaster Tools, checking out competitor’s keywords, or Google auto-complete. If you are a beginner, I would suggest that you start by using the Google Keyword Planner Tool, here are some simple step-by-step instructions.
Step 6: Establish a Content Strategy
Content is the core of a website and if you do not execute a content strategy correctly, you could be missing out on some serious search engine rankings. It is also easier to promote your website on sources like social media, which in turn will gain more traffic.
In order to have a successful content strategy, make sure you are running a blog or a how-to website and publishing content on a frequent, consistent basis. Then, make sure you are promoting this content through your social media channels for reaching a bigger audience.
Step 7: Build Relationships for Off-Page SEO
In the past SEO building links, no matter how powerful or not, was extremely important for search rankings. Today, link building has a different meaning. It means making sure you are building relationships. These relationships need to be built through social media, as well as other companies that relate to your industry. By building these relationships, you could possibly gain more traffic and backlinks by just trying to get to know people.
An SEO campaign is not all about SEO. Make sure you analyze, strategize, and build relationships for the most effective SEO strategy. If this seems too daunting of a task, contact an SEO company to learn more about options for success.