When it comes to operating within the cannabis industry, your main concern is maintaining compliance with local and federal laws. When trying to handle it all on your own, the process can be overwhelming, especially knowing that a misstep could damage your business, sometimes even permanently. That’s why you need the right tools to govern compliance in your business.
On top of that, you need to promote constant revenue growth, and provide professional-quality customer experiences to retain customers and promote word-of-mouth advertising. All that can be a lot of pressure on you if you don’t have your hand in the latest retail management tech.
GreenBits is a great start. It’s designed to help you stay compliant by offering effortless customer management, giving you access to quick and pain-free audits, and offering a user-friendly and practically training-free experience for your employees. But what if there was something that could enhance it even further?
Let’s talk about an integration with HubSpot, and how it could help give you the leg up on the competition.
How You Can Win With a GreenBits and HubSpot Cannabis Tech Stack
1 - Know Your Market
By integrating GreenBits with HubSpot, you’ll immediately gain a few pretty substantial benefits. The first - and most significant - is that you’ll be able to measure the impact of your marketing efforts. When you’re investing in marketing, you want to know that it’s working!
When you host your website on HubSpot’s content management system, you’ll be able to create a form on your website that allows your customers to subscribe. That way, whenever your website has new products, blog posts, promotions, or news, your customers will be able to get to it right away. In fact, if they order from you and leave a phone number or email, then HubSpot will automatically grab that information from GreenBits, and you’ll be able to see which demographics are responding to specific products or promotions, allowing you to fine-tune your marketing efforts by tailoring your efforts to your target market.
For example, if you post a new line of products, your customers will immediately be alerted, and then you’ll be able to easily access which products sold and to whom. You’ll be able to tell what promotions work and which ones don’t, and focus your money where it matters.
2 - Get Your Customers What They Need
HubSpot’s behavior-based workflows will be your new best friend! You'll be able to use this to trigger actions within the system. These actions could be either customer-facing (they receive a tailored message based on an action they took) or they could be internally-facing (maybe a reminder gets created to follow up with a phone call to the contact).
Integration with GreenBits means that your GreenBits information gets picked up by HubSpot and separated into relevant data points. That data would be hard to interpret all on its own, but HubSpot can easily surface the information that will help you make even more sales!
You’ll be able to see if a customer has regularly purchased a specific product, but hasn’t in over 30 days. With just the click of a few buttons you’ll be able to remind them of their favorite product and get them to buy! Or if you have a frequent buyer, say someone who has made over 10 purchases in six months, you may be able to reach out to them with a special promotion. You’ll even be able to see if someone would be a good fit for a product they’ve never purchased and suggest it to them.
With behavior-based workflows, you’ll always have an eye on what is being bought by whom, and by using that in conjunction with the ease and convenience of GreenBits, you’ll be able to make more sales than ever before. HubSpot will provide the insights you need to drive sounder decisions forward.
3 - Create A Loyalty System That Works For You
A loyalty program can help you retain customers and promote purchasing - but did you know that there’s a way to create a loyalty program that is more than just the basic “make a purchase, earn points” system? You can actually create brand evangelists!
As these programs become commonplace, it can be hard to stand out from the crowd. But with HubSpot, you can create that specialized experience for your customers. Instead of just exchanging money for rewards points, you can offer them the option to do things like engage on social media or forward an email to a friend, and get points towards their favorite product! HubSpot allows you to track things like social media clicks, specific conversion points like referral pages, and email engagement - then you can use behavior-based workflows to trigger increases to loyalty points.
This has several benefits for you. First of all, it can create a sense of trust between you and your customers. Sometimes, when engaging with loyalty programs that only exchange points for money, the customer can start to feel only like a commodity and less like a valuable asset to the company. By using HubSpot to give them loyalty points for a no-cost action, your customer feels valued when they receive something without contributing money.
The other side of that is that they do give you something valuable, which is that ever-important social media engagement! Especially for a growing business, it can be hard to get that ball rolling, so take every advantage you can and build your loyalty program to work for you!
4 - Shrink Your Tech Stack
When you start your business, sometimes you end up with a tech stack a mile high. You use a hosting service for your website/blog, you use an e-mail client to run your e-mail list, you use Google analytics, chat bots, you name it!
Fortunately, with HubSpot integrated into your GreenBits installation, you can shrink your tech stack to one manageable location. You’ll host everything straight from HubSpot, with a full suite of analytics and tools to keep things as simple and streamlined as possible. You don’t have time to keep up with a whole host of tools when you’ve got a business to run, so do yourself a favor and keep your tech stack a short stack.
Get Going With a Little Help from the Pros
Since there is currently no native connector in place, you’re going to need some help getting the two platforms talking to each other. And since we’ve done it before, you’d be doing yourself a favor by getting in touch with us. We’d be happy to walk through the process with you and get your project kicked off on the right foot. Check out this template to make sure you're considering the most important aspects and setting yourself up for a successful integration. You’ll be seamlessly and intelligently communicating with your customers in no time!