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Online Reviews for Search Engine Optimization

 

Reviews aren’t just for B2C businesses.

Online review sites have gained in popularity and more and more businesses are told to get more reviews to keep attracting new customers.

In the B2C space and as customers, we are already constantly being asked to leave a review for almost every transaction we complete, but it also has the potential to be effective for B2B organizations.

Why Reviews are So Essential

A way to increase traffic to your website and boost your organic rankings is to get listed in review sites. For most of these sites, your profile will have a link to your homepage or your services pages, so actively updating these listings and getting positive reviews is likely to result in more website traffic.

With online reviews, you’re receiving a lot fresher, relevant content that you could ever produce. And think about it, reviews and testimonials are some of the most impactful pieces of content that a company can create. It provides insight into your services and products. Search engines will notice it and see that you are active and relevant to people looking for you.

Acquiring Reviews is a Link Building Strategy 

Link building, on the other hand, is a great SEO strategy that helps websites grow domain authority and traffic overall. But nowadays, it is important to think of it as link earning. This implies that you are not just trying to gain links for SEO purposes, but you are gaining links to give the user’s information they are looking for that will lead them to your website.

The best and easiest way to earn links is to take advantage of the relationship you have. For example, if you have a list of partners and believe that they would be willing to link to your website, then that is a great opportunity, and you should pursue. Online reviews and customer testimonials, despite what others may think, is a legitimate form of link building.

What Kind of Links Do You Need?

The links you earn must be relevant to your industry, or they will be viewed as spam and could get your website penalized in search results. Large companies must focus their efforts on organic links.

An organic link is a link from someone else's highly authoritative website back to yours. As mentioned in Search Console Help, links help the crawlers find your site and can give it greater visibility in the search results. Google considers a link that page A makes to page B as a signal of confidence . These ’signals’ help your site rank higher in the search engine.

Small companies want to get on local directories, as many as possible. It is important that businesses promote their services to local customers at the exact time they are looking for your type of business. To do this, local listings such as Yelp and YellowPages need to be created back to your website. By creating these types of directory listings, you will begin to rank higher within the local search results.

Since small businesses depend heavily on local marketing, the reviews are gold for improving local rankings and driving some qualified traffic.

Putting it All Together

Reviews take advantage of three aspects: a way to cite useful information, show credibility, while also showing confidence in another site. If you provide an honest review, they will typically link to your website to show their users who are providing this review. That means that you not only earn an organic link, but you are seen as an authority worth citing a review from. Your personal opinion can be interesting and valuable for others, especially if you have been in a specific field for a long time. You will provide authentic, real stories about your experiences.

Reviews are a great tactic for building and earning links, particularly for sites you’ve established a good relationship with.

 

Online review websites combine these two beneficial strategies. It acts as a place for customers to leave credible reviews and they are also website that, once linked back to your website, should increase your domain authority. The more online reviews you have, the more reputable you are. 

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Juliette Tholey

Juliette Tholey

Juliette was born in France and expatriated in The Netherlands, Switzerland and studying in Belgium. Being way too practical, advertising was a great way for her to nurture her creative side. She has narrowed down her interests to digital marketing while finishing her Master’s Degree. Joining the Revenue River team in the US has been an exhilarating experience. Special skill: Finding a four leaved shamrock in less than a minute!

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