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The Quintessential Guide to Digital Marketing Productivity

Staying productive as a digital marketer can be extremely difficult. No other industry is subject to keeping up with constantly changing industry news, tips and tricks, obtrusive pop-ups, and even more.

But how does productivity fit into marketing campaigns? Is it measured by the total number of man hours spent on this project? Is it a measure of return on investment? How productive do you need to be when providing digital marketing solutions?

Luckily all members of our digital marketing agency are subject to professional training on the 7 Habits of Highly Effective People. Through those trainings we were able to apply what we’ve learned to our marketing campaigns.

I’ll share some of the strategies that we use to maximize the amount of productivity in our work.

Productivity is What You Make It

Instead of thinking of productivity as a constant level of activity that you need to uphold, think of productivity like this:

Productivity is the act of producing desired results, and your production capability is the maintenance, preservation, and resources needed to produce the desired results. Thus, a digital marketing strategy is the production capability, and the day-to-day tasks done to accomplish that strategy would be the productivity.

Working with this Productivity/Production Capability balance in mind is a great way to become more aware of what you need to be truly effective.

For example, a marketing automation campaign is only as good as the set up of the automation. A truly productive digital marketer would understand that they need to include a suppression list in email sends to avoid sending salesy emails to customers. Understanding all of the smaller details in the strategy paramount to increasing your productivity.

Two Habits for Highly Productive People

In our inbound marketing agency, we receive monthly instruction from Stephen Woolley of 98-2 Enterprises on how to maximize our productivity. Woolley has helped us understand the finer points of personal and interpersonal interaction, and has been instrumental in Revenue River’s success in our digital marketing campaigns.

Two of the most important lessons that Woolley has encouraged us to employ in our client work have been:

  1. Be proactive
  2. Begin with the end in mind

Be Proactive

When we think of proactivity, we typically think of people accomplishing tasks before they are due. However, true proactivity comes from behavior. Let me explain…

During the 45-day onboarding period, our digital marketing teams’ objective is to prepare for the upcoming campaign. We create strategy documents; we set up the HubSpot portal, and make sure that everything is prepared for the ultimate launch of the digital marketing campaign. 

Begin With the End in Mind

Before the GoPro was created, Nick Woodman had an idea. Before Walmart evolved into the mega-corporation it is today, Sam Walton had an idea. Productive people understand that before a product is created, there must first be a mental construction of that product.

This is one of the reasons why goal setting is so essential to digital marketing success, and why it’s often one of the first things that goes in a Revenue River digital marketing proposal. They aren’t always right, but setting goals in a productive and smart manner allows digital marketers to have an idea of where they want to go and how they will get there before they even get started. Check out this blog post to see how we set goals for our clients in greater detail

Productivity isn’t simply the act of completing an assigned task. Instead, it has to do with a more wholesome view of your working environment, the communication levels from your team, and much more. In addition, being proactive and beginning with the end in mind will allow you to see your individual productivity level increase.

We helped one industry leader become even more relevant by increasing the amount of inbound leads by four times, and increased organic search traffic by 325%. Find out how we did it.

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Nathan Bracy

Nathan Bracy

Nathan graduated from the University of Denver in 2015, and worked for Revenue River until the summer of 2018. He spent a lot of his childhood in Beijing and Northern Virginia, but claims Arkansas as the place that he’s from. Nathan uses his content marketing talents to drive traffic and leads, and is not only a great writer, but also an expert at social media and email marketing. While not at work, you can expect to find Nathan up in the mountains or on the soccer field.

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