As you may have heard time and time again, Search Engine Optimization (SEO) is changing and changing rapidly, but has your website changed with it? In this day and age, it is extremely important that as the algorithms are changing around you, that you are improving with it to develop a more effective SEO strategy.
SEO involves designing your website to improve its ranking in organic search results. You can do this by optimizing your website for specific key search terms that your audience would most likely be searching for.
It is extremely important that webmasters practice white hat tactics. White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines, while completely following search engine guidelines. If you improve your strategy to the best of your ability, white hat SEO really does work!
Keyword research is the major building block for a successful SEO campaign. Without it, any digital marketing campaign cannot succeed. Stop and think about what your target market would be thinking about when searching for your type of service. Make sure you add these keywords naturally throughout the Meta Data and content of the website.
Get Advice From Experts
In order to succeed in a space that can be very confusing, it is important to stay on top of trends and keep your website fresh and up-to-date. Unfortunately, not everyone that claims they are an expert is actually telling the truth. Some great recommendations for places to get SEO information are: Revenue River Marketing and Moz.
Look After Your Code
When building a website, make sure you are making the code simple and easy for search engines to read. Your website should make use of updating CSS and minimize the amount of formatting within the HTML page code.
Make Navigation Easy
It is important to make sure that you make websites easy for the user and search engines to navigate through. You can do this easily by building clear text links to all parts of the site. Search engines cannot follow image links, and many users do not know when that is an option. Because user experience is a large part of effective SEO, I would strongly recommend reading Steve Krug’s book, Don’t Make Me Think.
Get Links From Trustworthy, Relevant Sources
Link building is probably one of the most changed SEO strategies throughout the years. You used to be able to buy links or place links on any irrelevant website. This is not the case. Nowadays, you must “earn you links,” rather than build them. You can follow this white hat link building tactics to help you come up with some great inspiration.
Do Not Forget About Technical Stuff
There is a lot happening technically in the background that can cause problems with the way the search engines see your site. For example, if you use a cheap web hosting company, you might be bundled on to the same web server as a pornographic site that Google really doesn’t like—guilt by association. Also, does your website use techniques that search engines don’t like, like certain types of redirection? If in doubt, ask your web design company.
Track Your Analytics
Tracking analytics is important if you want to make sure these new SEO steps you are implementing are working or not. There are a lot of options to use when it comes to analytics. Google Analytics, in particular, is very easy to use and it is free. Analytics will tell you a great deal about how people are responding and interacting to your website, as well as how much traffic the search engines are sending you.
Tell Search Engines Where You Are
You can tell search engines your site details by submitting your URL. This does not guarantee and better position, but it can possibly help you get found and crawled by search engines. Google and Bing are great places to start.
Content is King
Lastly, make sure you are building great content for your website, as well as keeping it up to date. Search engines love sites with blogs, but make sure you are keeping the content quality and you are not just writing to write. You are the expert, so you should know how to write great content about your specific industry. Become a thought leader today!
As I said, these are my top ten SEO tips. There are many others, but these are tried and true methods to get your company moving in the right direction… up to the top of search engine results pages.