If you're a business wishing to leave no stone unturned in capitalizing on your online presence, you obviously expect your website to play a profound role in lead generation. That may sound easy to you, but experienced internet marketing firms can tell the difference between good and bad web design, and how hard it is to win the trusts of your leads, let alone convert them.
True that with various Web 2.0 such as blogging, micro blogging and social media sites around, driving traffic to your business website has become easier than ever! But then, just having a high website traffic is not what you should be content about; your ultimate goal is to convert leads through the website, and to succeed in that goal, your website must be specially optimized for the job.
Optimization means placing clear calls to action and valuable offers front and center for your visitors to see. Placing these offers above the fold, where your visitors can view the offer without navigating or scrolling is essential, if you don't have an offer front and center on your home page it's pretty safe to say you're completely missing out on a large number of leads.
Also, you might want to add to that the fact how consumers hate being converted. Apparently, to most of them, all your efforts of converting them only appear as schemes to manipulate their minds. Hence it is important that you win their trust and make them feel that you are not taking undue advantage of it. The following is a how-to guide for effectively converting leads through your website. If possible, take assistance from a reputed web development firm.
Begin with putting some serious effort for collecting certain important personal information from them - for example their email address and some basic contact info will be a perfect start. Try to win their trust, make them feel that your service or product can help them. The ideal way to go about this task is to offer them free articles, quick tips, some demonstrations of your offerings etc. If you succeed to impress them with your initial offering, they won’t hesitate much to disclose their email id, and hopefully certain other personal info too.
Having won their trust and also harvesting their emails, the next thing you are required to do is let them know how you can cater to their specific needs - this is where you can push the game further and mail them an inquiry form so you get some more details and knowledge about what precisely they would like to have from your offering.
This is the stage when all the less serious prospects will be filtered out, because only those who are serious about being served will send back the inquiry forms. By nurturing your leads through the sales funnel you'll be able to sort out the legitimate leads from the ones that will waste your time. Forget the rest for now - they are most likely not interested at the moment, and you need not waste your time and energy on them. Once you receive the inquiry for your form, make sure you follow up with them properly. Try to find out whom you can really help, and whom you can not. Once figured out, call those whom you can possibly help up over the phone and put up every effort for turning them into your future customers.
You can always look for help from any web development company if this seems a little daunting. You should also ensure that your website looks professional and attractive enough to retain visitors’ interest - make sure you consult a quality web development service if needed, the right agency will help you develop a dynamic design that really compliments showcases your Calls to Action.
