Congratulations! You (finally) did it!
All of your efforts spent blogging, publishing social media posts, and optimizing your site have been worth it because you’ve gotten to the first page of search results on Google. You’ve achieved your objective of getting to page one, but now what?
It’s important to understand that Google regularly updates their searching algorithms, and those updates have the potential to impact your search rankings significantly. You might be on page one right now, but you might not stay there for long. Nicole Rende, an esteemed Senior Search Analyst, has compiled information on the updates to Google’s algorithms in this blog post.
An essential thing to remember after getting on page one is that your competition is after your spot. They are working just as hard (if not harder) at content creation, and search engine optimization to try and get their domain authority at a higher level than yours. Don’t let them steal your spot! Continue your blogging efforts, and maintain a consistent social media publishing schedule to keep your spot on page one. To reap the rewards of your page one ranking, you should optimize conversion paths on your site.
If you’re under the impression that you no longer need SEO services after you attain the desired position on the front page, think again. Your competitors are hungry for a domain authority that is equal to or above yours, and updates to Google’s algorithms could cause adverse penalties depending on how your website is categorized, optimized, and organized.
You can now start to rank for alternate keywords on your pages. Long-tail keywords, or keywords that are typically 3-6 words long, can bolster your SEO efforts. Additionally, if you had other keywords that weren’t as important as the ones you are currently ranking for, you should consider adding those alternate keywords to your current SEO strategy.
Continue Creating Compelling Content
The content of your website is essential to your overall digital marketing success. Google rewards sites with valuable, non-duplicated content by ranking them higher. For that reason, you should be evaluating your current content creation strategy for ways it can improve. For example, is the copy organized in a manner that keeps your ideal prospect engaged? Is there an Ebook or a white paper that you can produce to speak to a particular demographic?
The primary objective of your website content should be placed on having a diverse library of resources. A healthy mix of your content provides more entry points for your site, which increases traffic levels, which increases your potential to close more business.
Pro Tip: A lot has changed in the world of SEO so make sure you stay up to date on best practices. For more on how things have changed, we recommend watching this recommended video, SEO: The Move (#SEOMOVIE). It gives some great perspective and introduces some of the top minds in the industry.
Optimizing for Conversions
Due to your website obtaining a page one ranking, we can safely assume that more and more people will be visiting your website than ever before. Based on that fact, does your site have a clear conversion path that you encourage visitors to follow? If not, wouldn’t you like to know how you can start identifying and creating a conversion path?
Utilizing heat mapping tools like Crazy Egg or Lucky Orange are great ways to determine the pages that people visit the most on your website. These tools allow you to see details of where people are going once they visit your site, enabling you to experiment with CTA page placement, tweaks to your site’s navigation, and much more. For more information on how to optimize your website based on analytics, testing, and continual improvement, please click here.
The value of having a page that ranks on the first page of search results in Google can substantially increase the money-making potential of your website. However, your company’s digital marketing efforts cannot stop when that objective is attained. The most effective websites are managed with an understanding that content creation, keyword strategy (or strategies), and optimization for on-site conversions are all priorities at all times in the digital marketing campaign.
For more insight on online marketing best practices, check out our 8 steps to online marketing success resource.