Main Goal: Ask yourself what you want your readers to walk away with and make sure the content you’ve written gets that point across before moving on to adding the final design elements.
Just like the last step, your buyer persona should be the first thing on your mind when creating your first draft. Word choice, statistics, and formatting are incredibly important when putting together the first draft as you will want to make sure that you are providing the reader with relevant information, in the correct format, using industry-specific language that they will know and understand.
Think of your outline as the skeleton of your eBook. With that structure in place, you can fill in the rest of the muscles, internal organs, and other essential items that comprise the body of your eBook.
This is where the most of the content creation comes into play. Elaborate on the bullet points in your outline, and be sure to reference the links included. Take precautions to avoid plagiarism for both written content and for images.
Pro tip: To counter the effects of writer’s block, make a commitment to write a certain number of words. Don’t let a lack of direction get in the way of fulfilling this obligation, as you can always come back to your draft with the intention of revising it.
During this time just focus on creating strong content and worry about adding images, hyperlinks, and CTAs for later in the process.
Once you complete the first draft, send it to someone for a quick review. They’ll help you catch small spelling and grammar mistakes, they might be able to point you towards additional resources, and they can provide helpful feedback.
Main Goal: Spend time promoting your new eBook through all available channels to make sure people know what it is, where they can get it and why they should.
You’ve created your eBook, complete with conversion points, a Table of Contents, and any images. Nice job! Now it’s time to promote your new eBook.
Many great offers go unnoticed every day because people simply don’t hear about them. As a rule of thumb, HubSpot tells people to spend as much time promoting their content as they spent creating it. If you spent over 5 hours creating your eBook, you should spend over 5 hours promoting it.
Place your new CTAs on relevant pages on your website so that you can drive as many eyes as possible to this new offer. You can even attach them to relevant blog articles, and promote it on social media so that everyone in your network knows about your new offer and why they need it.
Here are some additional promotion ideas for your new eBook: